Salesforce Director Global Media Strategy 

United States, California, San Francisco 

702887609

Job Category

Marketing & Communications

Job Details

You’ll serve as a key leader within the Media Lab, guiding a team of strategists while partnering closely with Field Marketing, Product Marketing, Integrated Campaigns, and external media agencies. This role requires a strong grasp of the Salesforce business, advanced marketing fundamentals, and the ability to coach others while navigating cross-functional complexity.

Media Strategy & Execution

• Own the media strategy and investment plan for designated Salesforce cloud(s), partnering with internal stakeholders to align plans with business objectives.
  

• Interpret campaign briefs and translate them into tactical, cross-channel media plans that span upper and lower funnel touchpoints.
  

• Collaborate with channel owners (paid social, display, SEM, content syndication, etc.) to ensure executional excellence and performance optimization.
  

• Analyze media performance and share actionable insights regularly with Field Marketing, Integrated Campaigns, and Product stakeholders.
  

• Stay ahead of emerging media trends, AdTech innovation, and best practices to ensure strategic edge and continuous improvement.
  

Team Leadership & Capability Building

• Lead and coach a team of global media strategists; provide clarity of purpose, support professional growth, and foster a culture of ownership and high performance.
  

• Anticipate evolving skill needs and help shape the team’s structure and capabilities to meet future demands.
  

• Actively contribute to Media Lab’s strategy, operational rigor, and evolution of best practices across the function.
  

Cross-Functional Alignment & Influence

• Build trusted partnerships across Field Marketing, Campaigns, Product Marketing, Analytics, and Sales to ensure programs are aligned to key priorities and performance expectations.
  

• Represent media strategy in senior forums and campaign planning discussions; influence shared priorities using data and business rationale.
  

• Partner with external agency and AdTech providers to ensure delivery, innovation, and accountability across campaigns.

Required Qualifications

• 8–10+ years of experience in digital media, performance marketing, or integrated marketing strategy; B2B and/or SaaS experience highly preferred.
  

• Proven success in leading media planning and execution across multiple channels and audiences.
  

• Deep knowledge of marketing measurement frameworks, KPIs (e.g., MDP, pipeline, ACV), and experience presenting results to senior leaders.
  

• Strong collaboration and influencing skills, with the ability to drive alignment across complex, matrixed teams.
  

• Experience managing and developing high-performing teams.
  

• Proficiency in media tools and platforms (e.g., Tableau, Asana, Excel, DSPs, social platforms, etc.)

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