Vimeo Product Marketing Lead Enterprise 

United States, New York, New York 

733219680

What you’ll do:

• Develop and own compelling product positioning and messaging that differentiates Vimeo’s enterprise solutions in the market
• Collaborate closely with cross-functional teams, including product management, design, marketing and sales teams, to ensure successful product launches with a clear and cohesive marketing plan
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities, and use data-driven insights to inform product marketing strategies
• Build a deep understanding of the enterprise customer base and serve as their voice back to internal product, marketing and sales teams
• Track and analyze business performance, providing actionable insights and recommendations for optimization
• Equip Vimeo’s sales teams with the tools and training they need to effectively communicate Vimeo’s value proposition to prospects and customers

Skills and knowledge you should possess:

• 8+ years of experience in product marketing
• Deep expertise in enterprise SaaS solutions, preferably in enterprise video with a consistent record of developing and implementing successful product marketing programs
• Familiarity with AI tools
• Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas
• Clear track record of driving business results through data-driven marketing strategies
• Fast-paced, results-oriented mindset, with the ability to implement marketing initiatives at speed to capitalize on market opportunities
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Strong project management skills with the ability to prioritize effectively
• Passion for video and Vimeo's mission