As the South East Asia media expert your responsibilities will include:- Advertising media lead for planning and execution of paid campaigns and social programs across the region. This goes beyond traditional media as Apple looks to build a deeper level of cultural relevance in each market.- Be an absolute expert in digital media with the ability to explore how Apple can reach new audiences via digital and social. - Interpret digital & social performance tracking data and SEM performance from our media agency, which would lead into insights for future use.- Support the creative development process, unearthing and contributing media insights to guide creative conception through to execution.- Continuous evaluation of advertising workflow and processes to ensure quality, timely and efficient delivery of campaigns.- Regularly evaluate our media approaches, identifying and testing new opportunities to expand our presence across new platforms and formats.- Sustain an efficient engagement model and relationship with the media agency and media partners across the region.- Lead media budgets and feed into the quarterly planning process.