Adidas SENIOR MANAGER PRODUCT CONCEPTS & CURATION 

Netherlands, North Holland, Amsterdam 

723149104

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

The role of Sr. Manager – Confirmed Product Concepts and Curation is responsible selecting, organizing, and planning products from across the brand in a way that is meaningful and valuable to the CONFIRMED consumer. This process sets a foundation to inform and springboard global digital content, activation, and A+E initiatives supporting: Brand strategy, Individual market business needs and plans and Digital/ Consumer Experience targets.

As a global function, this role will oversee curation planning process, manage seasonal touchpoints, and collaborate cross-functionally to ensure successful execution of product assortments. You will be responsible for performance tracking, identifying market-specific opportunities, and ensuring the seamless integration of CONFIRMED global concepts into global and local strategies.

KEY RESPONSIBILITIES

Scope: Accountable for the strategic planning, coordination, and execution of localized product assortments, ensuring alignment with CONFIRMED’s global vision.

Strategic Planning & Seasonal Execution:
• Lead and manage CONFIRMED’s seasonal and annual planning framework, aligning global and market needs.
• Own end-to-end seasonal planning, from ideation and framework design to execution and continuous improvement.
• Identify, align, and optimize key product drops, partnerships, and concepts using digital capabilities and tools.

Cross-functional Alignment & Market Collaboration:
• Act as the bridge between Brand BU and CONFIRMED Digital teams, ensuring seamless integration into seasonal milestones.
• Collaborate with Market Category, Ecom buying, and local teams to create and execute tailored curation plans for key markets (NAM, EU, JP, KR).
• Collect market feedback and insights, ensuring CONFIRMED’s global vision is aligned with local business needs.

Product Assortment:
• Review global assortments with GTM and product marketing teams to ensure seasonal brief needs are met and opportunities are identifed.
• Oversee local assortment performance, ensuring adoption, execution, and success across all markets.

Market Engagement & Performance Monitoring:
• Develop and deliver a comprehensive and compelling CONFIRMED seasonal guide for global and local markets.
• Track and measure performance of local assortments, key product collections, and premium heat strategies.
• Conduct competitive and marketplace intelligence analysis to identify new opportunities and optimize CONFIRMED’s impact.

Stakeholder Communication & Industry Insights:
• Provide upstream feedback to Global Strategy, Planning, and Global Curation teams to refine future programs.
• Research, ideate, and deliver data-driven briefs to creation teams to drive informed decision-making.
• Champion local empowerment and CONFIRMED mindset adoption, serving as the first point of contact for upskilling and problem-solving.

KEY RELATIONSHIPS

• Market Category & Ecom Buying Teams
• Confirmed Growth and Activation
• Global Digital Planning and Launch Operations
• Digital Activation & Digital Product Teams
• Brand & Consumer Insights Teams
• Regional & Local Market Stakeholders

KNOWLEDGE, SKILLS, AND EXPERIENCE

Soft Skills
• Strategic thinker with an entrepreneurial mindset and a consumer-first approach.
• Strong analytical abilities to derive insights and translate them into action.
• Ability to work in a fast-paced, highly networked organization with cross-functional stakeholders.
• Excellent communication and influence skills to drive alignment across global and local teams.
• Problem-solving mindset with the ability to manage ambiguity and deliver scalable solutions.

Hard Skills
• Proven experience in GTM planning, merchandising, assortment planning and/or product/digital marketing.
• Strong understanding of sneaker, fashion, and lifestyle trends, with an ability to identify emerging opportunities.
• Experience with data-driven decision-making and performance measurement.
• Proficiency in project management and stakeholder engagement.
• Advanced proficiency in Microsoft Office and enterprise-level digital platforms.
• Fluency in English.

EDUCATION & PROFESSIONAL EXPERIENCE

• 5+ years of professional experience in multi-national business environment (ideally 3+ years experience in a GTM/Merchandising, Digital and/or Brand/Product Marketing environment)
• Experience in Growth/Loyalty / Membership Marketing is a plus
• Experience working with stakeholders and experts at various seniority levels