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Apple International Go-to-Market Planning Lead Apple TV+ United Kingdom, England, London 720858218
04.07.2024
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Description
We are looking for a senior entertainment marketer to join the team. This role will drive holistic service marketing strategies and go-to-market planning for Apple TV+ in International. Key responsibilities include:- Devising the strategy and plans to maximise Apple TV+ performance in international markets, aligning marketing, partnerships and in some cases content releases- Develop localised versions of the global service value proposition using both data as well as your creative nous in order to ensure a strategic approach in how Apple TV+ is being marketed and communicated - Guide local teams to tailor winning service-level marketing strategies and tactics, ensuring Apple TV+ resonates with international audiences - Summarise and input into creative needs required for maximum impact in key markets- Lead all aspects of service-level campaigns in top geos when required- Orchestrate production of high profile trade events and materials to best communicate the Apple TV+ value proposition to international partners - Management of budgets for projects and campaigns
Minimum Qualifications
- Extensive experience proven within a consumer marketing role in Media/Entertainment, preferably in a brand marketing, content marketing or service marketing capacity
- Deep industry knowledge across International markets of media & entertainment, and a keen observer of industry trends
- Stellar executive written and verbal communication skills
- A strong background in content marketing and sensitivity to TV and movies with experience in presenting slates and titles
- You bring a highly strategic and analytical, data-driven approach to recommendations and problem-solving
- Inventive self starter, willing to roll up sleeves and work autonomously
- The ability to collaborate and partner cross-functionally in a matrix organisation
- International experience or experience working with international teams, and the ability to work across timezones and cultures
Preferred Qualifications
- Fluency in another language a plus
- You have a curiosity for and knowledge of countries and cultures other than your own
- You are deeply passionate about TV and movies and a voracious consumer of content across streamers and other means
- International travel will be required as part of the role (Approximately 15%)
- Apple is an Equal Opportunity Employer that is committed to inclusion and diversity
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