Adidas SENIOR MANAGER CATEGORY MANAGEMENT RUNNING SPSP OUTDOOR 

Vietnam, Ho Chi Minh City 

711291814

Purpose & Overall Relevance for the Organisation

Define the short- and mid-term objectives for the category and driving the category across all KPIs. Implement global strategies in a locally relevant way, considering different consumer needs and distribution channels.

Key Functional Responsibilities

• Own SEA and country-level range selection, ensuring alignment with the multi-seasonal category strategy.
• Lead product-level segmentation, including GKA exclusives, DTC & Membership exclusives, and channel-specific products.
• Manage article phasing (RID/RED) to ensure timely product introductions across SEA, aligned with local market strategies.
• Collaborate with CTC to define article pricing that supports both country-specific pricing strategies and overall financial goals.
• Oversee the selection of sample orders to accurately represent the seasonal range for SEA, supporting internal and external stakeholders.
• Develop and implement multi-channel GTM plans for key concepts, driving successful product launches across SEA markets.
• Build and submit seasonal financial forecasts (FC) with DP, integrating country and channel inputs to meet forecasting milestones (RMA 2, RMA 3).
• Provide local consumer, market, and competitor insights to the EM hub, helping shape broader category strategies.
• Participate in in-season trading activities, monitor sell-out performance, and collaborate with channels to optimize results.
• Ensure range management systems (HL/MDC) are updated with accurate country and cluster information, ensuring smooth operational execution.
• Drive pricing and promotional strategies, markdowns, and clearance plans in line with EM guidance and market dynamics.
  

Knowledge, Skills & Experience:

• Extensive cross-functional marketing experience in sport or fashion/lifestyle categories, ideally in the sporting goods industry.
• Strong commercial acumen with the ability to derive strategic insights from data and drive high-performance results in category management.
• Proven ability in merchandising, category management, brand management, sales, and finance, with a focus on achieving KPIs.
• Strong consumer focus, balancing brand and commercial goals, with advanced proficiency in MS Office.
• Excellent interpersonal and collaboration skills, managing cross-functional teams effectively.
• Proactive problem-solver with high attention to detail and a background in both market-level and above-market organizations.

Requisite Education & Minimum Qualifications

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• Fluent in English