Boston Scientific Digital Marketing Specialist GEM 

Romania, Bucharest 

710207017

: Romania, Lebanon or South Africa

Digital marketing planning and campaign management

• Collaborate to define the digital marketing strategy for the Growth Emerging Markets (GEM) region.
• Collaborate to design, develop, and implement high-impact integrated digital marketing programs.
• Collaborate closely with internal stakeholders to successfully align channel mix according to strategy & focus and provide recommendations to optimize mix or selection of new channels.
• Liaise with divisional marketing and digital marketing teams to adapt content, integrate and validate in alignment and cooperation with EMEA teams.
• Identify and articulate best practices.
• Drive internal and external stakeholders, including agencies to meet deadlines and deliver on commitments.
• Support colleagues across the region to execute local digital strategies and online localization initiatives.

Analysis & Reporting

• Define and monitor digital campaign KPIs.
• Measure and report performance of digital campaigns and present to stakeholders.
• Test, learn and optimize performance based on insights.

Qualifications required for this position:

• Proven work experience in digital marketing.
• Demonstratable experience leading and managing marketing database, email, social media, SEO/SEM, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Working knowledge of Marketing Automation tools (Salesforce suite Marketing Cloud).
• Applied experience using measurement/analysis to regularly optimize Digital Marketing programs.

Profile required:

• University degree or equivalent, with at least 2 years of experience in a similar position, ideally with experience working within a multinational healthcare (pharmaceutical or medical devices) organization.
• Proven excellence in written and verbal communications. Excellent command of English - any additional language will be an asset.
• Willing to travel.
• Customer focused.
• Ability to work cooperatively and proactively with stakeholders across the organization.
• Excellent organizational skills.
• Self motivated and autonomous.
• Detailed orientated.
• Proven track record of exceptional performance, high productivity and the ability to meet deadlines