Samsung Director Paid Media 

United States, Arizona, Prescott 

707575292

This role will be responsible for owning the strategy and management of paid media channels while being a cross-functional leader building integrated communication strategy and go-to-market across paid, owned and earned media and working across multiple teams – Product Marketing, Creative, social media, E-commerce, Data & Analytics, and more – to ensure we deliver

Role and Responsibilities

• Leadership and Strategy:
  • Develop and implement a comprehensive integrated media strategy to deliver overall marketing and business objectives: drive brand differentiation and preference, customer acquisition and loyalty, increased engagement and conversion rates.
  • Lead and grow a team of media managers, fostering a culture of excellence, collaboration, and data-driven decision-making.
  • Deliver a new comprehensive audience strategy across the customer journey and lifecycle in partnership to maximize acquisition and retention.
  • Deliver a comprehensive Media + Creative communications plan to deliver the right message to the right audience at the right time.
  • Lead and transform the media agency relationship, ensuring effective communication, performance management, and deliver of high quality strategy, execution, measurement – aligned with Samsung's goals.
  • Grow deeper partnership with media partners, publishers directly to drive effective media activation
• Campaigns/Programs Planning, Management, Execution and Measurement:
  • Collaborate with Brand and Creative teams to develop and implement paid media and on- and off-site digital content strategy that drives creative innovation and improves our product storytelling.
  • Drive the planning, execution, and optimization of paid media campaigns across all digital channels (Paid Search, Display, Digital Video, Paid Social, OOH, etc.)
  • Develop actionable channel strategies and a strategic media plan that drives consistent and cost-effective demand initiatives with a focus on brand awareness, customer growth and improved purchase frequency of existing customers while driving scale to maintain performance targets
  • Develop full-funnel acquisition strategies taking into consideration audience targeting and segmentation, content and messaging testing, and conversion optimization.
• Planning, Measurement and Reporting
  • Manage media budgets effectively, ensuring optimal allocation and maximizing return on investment (ROI).
  • Develop and implement robust measurement frameworks to track campaign performance, analyze results, and identify areas for improvement.
  • Analyze, distribute and present all reporting to leadership while being able to clearly and concisely communicate program and channel performance and progress against goals in a cross-functional setting
  • Support the Marketing leadership and Finance teams with planning and forecasting of the paid media channels
  • Drive MMM implementation to drive ROI based strategic decision making
• Innovation and Optimization:
  • Continuously explore and evaluate new media channels, technologies, and strategies to enhance campaign effectiveness and drive innovation.
  • Leverage data and analytics to identify trends, optimize campaigns in real-time, and make data-driven decisions to improve performance.
  • Champion a culture of experimentation and learning, fostering a "test and learn" approach to paid media.
• Collaboration and Communication:
  • Collaborate effectively with cross-functional teams, including brand marketing, product marketing, creative, and e-commerce, to ensure integrated and cohesive marketing campaigns.
  • Communicate effectively with senior leadership, providing clear and concise updates on campaign performance, insights, and recommendations.
  • Build strong relationships with key media partners and vendors to stay ahead of industry trends and leverage new opportunities.

Skills and Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 12+ years of experience in strategic media and digital marketing, with a strong focus on paid media strategy and execution.
• Proven track record of success in building innovative media strategy that drove marketing transformation and business growth
• Track record of leading integrated media and go-to-market for a complex portfolio with diverse products/services.
• Track record of building and optimizing paid media campaigns to achieve business objectives.
• Proven experience owning and managing comprehensive paid media strategies as well as planning for day-to-day operations
• Deep understanding of performance marketing principles and digital media landscape.
• Experience managing and developing high-performing teams.
• Strong analytical and data-driven decision-making skills.
• Excellent communication and presentation skills.
• A positive “all-hands-on-deck” attitude and willingness to get the job done. Ability to balance setting the strategy AND rolling up your sleeves with the team
• Passion for problem solving and digging into analytics to identify solutions and areas of optimization
• A strong understanding and proficiency with eCommerce and marketing platforms, and the ability to interpret and understand performance metrics
• Comfortable consuming large amounts of data and identifying clear opportunities enhance customer experience and grow company profitability
• Able to pivot strategically based on campaign and channel performance
• While tech expertise is not required, can comfortably navigate technology driven conversations while maintaining a clear business focus
• Ability to lead external media agency partner(s) to deliver the highest quality of media strategy, plans, measurement, attribution to the business (sales, revenue).
• Excellent communication and project management skills
• Strong presentation and communications skills to present proposed strategies effectively to senior executives
• Experience managing budgets with the financial acumen to appreciate the probable impact of marketing strategies and to make decisions that benefit the business’ bottom line
• Ability to work in ambiguity – need to be agile, flexible, and a positive “can do” attitude