Microsoft Senior Product Marketing Manager - Xbox First Party Games 

Taiwan, Taoyuan City 

703484797

• Required Qualifications:

• Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
  • OR equivalent experience
• 3+ years experience launching and managing consumer-facing products in gaming, entertainment or related industry
• 3+ years experience analyzing market trends to guide strategic investment recommendations
• 3+ years of experience working cross-functionally with product, studio, marketing or related teams

Preferred Qualifications:

• Master's Degree in Marketing, Business or related field
• 5+ years of video games marketing experience, ideally console and PC
• Ability and desire to work onsite with studio and Xbox teams in Redmond, WA
• Passion for gaming and entertainment
• Ability to perform within a matrixed organization
• Project management skills and ability to manage multiple initiatives simultaneously with attention to detail
• Verbal and written communication skills
• Proven success leading and partnering with studio and creative teams
• Experience delivering results in a cross-functional organization
• Creative and strategic thinking

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:Microsoft will accept applications for the role until October 17, 2025.

• Studio Partnership
  • Collaborate closely with game development teams throughout the product lifecycle.
  • Influence product milestone reviews with marketing insights.
  • Champion the product story across the broader Xbox organization.
• Audience Alignment
  • Translate research into actionable insights.
  • Develop segmentation, targeting, and positioning strategies.
  • Clearly define and communicate the target audience.
• Business Management
  • Monitor market trends and adapt strategies accordingly.
  • Provide expert analysis on current dynamics and future opportunities.
  • Guide investment decisions with data-driven recommendations.
• Brand Identity
  • Lead brand strategy from research through launch.
  • Create strong identity systems and effective briefs.
  • Understand asset development timelines and key brand touchpoints.
• Go-to-Market Execution
  • Drive global go-to-market plans across platforms and product lifecycle stages.
  • Lead cross-functional teams including Xbox, studio partners, and external agencies.
  • Leverage digital marketing channels to build awareness and drive intent.
• Embody our