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Intuit Director Marketing Insights Analytics United States, California, Mountain View 703110908
Yesterday
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Responsibilities
- Develop and implement consistent measurement frameworks to evaluate marketing spend effectiveness, customer lifetime value, and funnel performance in partnership with all brands within Intuit’s portfolio.
- Partner with segment analytics teams to develop long-term model for measuring platform brand impact on business performance.
- Oversee qualitative and quantitative research initiatives to deepen understanding of customers and market dynamics for Intuit brand, and develop actionable insights
- Oversee brand health tracking for Intuit and QuickBooks brands, including creative testing (pre and in-flight) and measurement.
- Drive analytics and executive reporting for communications efforts, including earned media, social channels, and internal communications, providing actionable insights to leadership.
- Lead analytics initiatives focused on educational outreach programs and related marketing efforts across multiple audience groups.
- Integrate and leverage GenAI technologies to enhance research, data analysis, reporting efficiencies, and modeling capabilities across relevant workflows.
- Manage and mentor a team of analytics and research professionals, fostering a culture of rigor, innovation, and continuous improvement.
Qualifications
- The ideal candidate will have a proven track record of success working at a strategic level in complex, fast-paced environments, while developing high-performig teams.
- 10+ years of experience in marketing analytics, market research, or related fields, preferably in fast-paced, data-driven environments.
- Proven track record of developing and implementing measurement frameworks and advanced marketing analytics models with a strong understanding of full funnel KPIs across B2B and B2C business models
- Strong strategic and analytical thinker capable of translating complex data and research findings into clear and compelling business recommendations.
- Ability to engage and influence cross-functional stakeholders, including Marketing, Finance, and Analytics
- Demonstrated leadership skills managing cross-functional teams and influencing senior stakeholders in matrixed environment.
- Embodies extreme ownership, with bias towards execution and moving with velocity
- Demonstrated ability to leverage GenAI systems (ChatGPT, NotebookLM, Google Gemini, etc) in business workflows
- Excellent verbal and written communication skills.
- Bachelor’s degree in Marketing, Analytics, Market Research, or a related field is preferred.
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