SAP Sr Field Marketing Specialist US ENT 

United States, Minnesota, Saint Louis Park 

693647874

Roles/Responsibilities:

• Cultivate the appropriate marketing mix, product focus, and target market to ensure a healthy pipeline to drive consistent growth within their assigned territory.
• Partner with sales leadership to develop and implement pipeline acceleration programs
• Forecast, measure, analyze, refine, improve and report on impact of programs
• Proactively engage with the sales and product marketing teams to coordinate, communicate, and optimize the impact of marketing activities
• Recognize and adapt marketing plans to changes in the marketplace for optimal success
• Drive stakeholder management
• Communicate campaign follow up with sales teams and leaders while closely monitoring progress

Qualifications

Education, Experience & Training required:

• Degree level education with 5-10 years marketing experience in B2B industry
• Experience developing and executing successful plans to drive pipeline and revenue
• Experience with CRM (Salesforce.com), marketing automation (Eloqua/Marketo), analytics and business insight tools (Tableau).

Job Specific Specialized Knowledge & Skills:

• Strong communication and influential skills and ability to work with sales leadership
• Self-starter who is committed to the job and seeks empowerment and accountability
• Proven organizational skills and ability to prioritize and manage multiple tasks, events and projects
• Capability to digitally target and evolve sales process using new technologies
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market dynamics
• Possess a passion for direct mail strategy and evolution
• Knowledge of b2b sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
• Ability to never lose sight of the big picture while executing and measuring ongoing programs for optimization
• Commitment to professionalism and collegiality is required.
• Strong desire to interpret data, create insights, and translate it into applicable campaigns.