Bachelor's degree or equivalent practical experience.
8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis, or 6 years with an advanced degree.
Preferred qualifications:
Experience uncovering compelling insights, building narratives, and scaling thought leadership.
Experience influencing data science, engineering, marketing teams, and C-suite executives.
Experience with online advertising (Search, Display, Video/TV), website analytics (e.g., Google Analytics), or brand analysis techniques.
Experience performing marketing experiments, return on investment, financial modeling, and statistical analyses.
Understanding of Google's ad products and ability to use SQL.
Familiarity with brand and performance marketing and measurement solutions (e.g., MMM, Experiments, MTA, incrementality, etc.).