Bachelor's degree or equivalent practical experience.
8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Preferred qualifications:
5 years of experience with marketing measurement and attribution techniques (e.g., offline measurement, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
5 years of experience in a client-facing role influencing across levels.
Experience working closely with clients, advising on marketing/business performance, and influencing decisions together with insights and measurement.
Experience performing marketing experiments, return on investment/financial modeling, and statistical analyses.
Ability to analyze datasets, identify actionable insights, and communicate findings via presentations or dashboards.