This role will be responsible for the development and execution of content for our portfolio of strategic programs (e.g., flagship, industry conferences, global kickoff, etc.) and customer meetings. You will bring a clear vision of how to elevate storytelling on a global stage, including the creation of unique event messaging to help us achieve our targets, engage audiences, and generate pipeline. You will also manage the content process from start to finish, including industry research, theme creation, defining session types, curating all agendas, sourcing speakers, and ensuring the delivery of all content bill of materials.
The position is a full-time role. You will report to the Head of Global Events.
Corporate Events
- Own the content strategy and execution for all CyberArk events (20 – 100,000 attendees)
- Define content scopes including goals and objectives (session volume, formatting, etc.) that align to each event
- Bring agendas to life using compelling content across our hybrid, digital, and in-person event experiences
- Create the content timeline and project plan for each program: pre, during, and post event
- Project manage, oversee, and execute the launch of all content-related portals (e.g., Presenter Resource Center)
- Engage with external speaker bureaus or partners to recommend and solicit talent
- Provide clear and direct communications to all presenters, including onsite speaker support
- Establish a process to oversee all elements of event content and presentation development (coach speakers)
- Work with cross-functional teams (corporate comm., product marketing, field marketing, etc.) to deliver effective copy and develop the content marketing strategy for global event campaigns to drive audience acquisition
- Ensure messaging and narratives are compelling and articulate CyberArk’s vision, products, and thought leadership
- Write and execute event abstracts, landing pages (agenda on event websites), presentation decks and scripts
- Consult with L&D leaders to create content for CyberArk’s certification or academy program(s)
- Own VOD and coordinate with other teams to repackage content to extend the life of events and ROE investments
- Track, measure and report the results on all content offerings based on attendee survey feedback
- Confidently present event content plans to internal and external stakeholders
- Run efficient, effective, and well-organized workshops & meetings
- Create high quality department briefs and program reports
- Occasional travel (up to 20%) to CyberArk’s global offices and events
CyberArk Experience Center(s)
- Partner with senior stakeholders (sales, customer success, product, marketing) to create enablement materials
- Develop standard (and sometimes bespoke) agendas that drive adoption of CyberArk services
- Build a robust and diverse speaker database