KLA Product Marketing Manager 

Singapore, Singapore 

670551270

Primary Responsibilities:

• Responsible for assessment of existing and potential markets, product lifecycle planning, Customer requirement analysis, product value proposition and pricing analysis, marketing campaign to increase product adoption and penetration, competition management, coordination of technical product development. Activities may include technical sales support; product promotion; competition analysis and competitive strategy development; Market research; Selects, develops, and evaluates personnel to ensure the efficient operation of the function.

• This position covers specialty semiconductor customers

Product ownership

• Owns market research, monitor driven activity, and identify customer needs.

• Direct the development of market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing.

• Represents marketing in product life cycle meetings and coordinate with engineering, manufacturing and sales to improve products.

Account Ownership

• PMM will be responsible for business objectives of certain regions/accounts and support pre-sales as well as after sales projects.

• Develops technical product presentations, and presents to key customers.

• Define product adoption strategies for the specific accounts, together with regional teams. Creates product value and promote the value to customers.

• PMM will act as point of contact between customer and division and need to work closely with regional teams

Requirements:

Experience should include the following:

• Semiconductor fab process knowledge

• Specialty semi process experience

• Delivering technical presentations

• Semiconductor customer engagements

• Ability to perform market analysis by compiling customer information and industry reports. Develop capacity models that can help with forecasting product demand. Familiarity with using MS Excel is important.

• Applications development in metrology or inspection

• Competition analysis

• Willingness to travel for business ~30% of the time

Minimum Qualifications

• Doctorate (Academic) Degree and 0 years related work experience; Master's Level Degree and related work experience of 3 years; Bachelor's Level Degree and related work experience of 5 years.

• Relevant work experience in multi-disciplinary technology product team/ productmarketing/applicationengineer with experience in customer facing solutions is preferred.