KLA Product Marketing Manager PMM 

Singapore, Singapore 

565969763

Primary Responsibilities:

Responsible for assessment of existing and potential markets, product lifecycle planning, Customer requirement analysis, product value proposition and pricing analysis, marketing campaign to increase product adoption and penetration, competition management, coordination of technical product development. Activities may include technical sales support; product promotion; competition analysis and competitive strategy development; Market research and directing the development of company market requirements for specific product(s) or product line(s); Selects, develops, and evaluates personnel to ensure the efficient operation of the function.

Product ownership

* Direct the development of market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing.

* Represents marketing in product life cycle meetings and coordinate with engineering, manufacturing and sales to enhance products.

Account Ownership

* Develops technical product presentations, and presents to key customers.

* Define product adoption strategies for the specific accounts, together with regional teams. Creates product value and promote the value to customers.

* PMM will act as point of contact between customer and division and need to work closely with regional teams

Requirements:

- 3+ years of relevant work experience in multi-disciplinary technology product team/ product

- Experience should include the following:

• Semiconductor cleanroom/fab process knowledge in CVD, PVD, Overlay or Lithography.

• Delivering technical presentations;

• Semiconductor customer engagements;

• Ability to perform market analysis by compiling customer information and industry reports. Develop capacity models that can help with forecasting product demand. Familiarity with using MS Excel is important.

• Applications development in metrology or inspection;

• Competition analysis;

• Preparation of executive summaries;

• Willingness to travel for business 30~50% of the time.

Other qualities:

• Storytelling as position will require crafting clear and compelling messaging and developing strong content.

• Strong communication skills and ability to conduct effective presentations under pressure

• Analytical skills, including ability to draw business conclusions from complex datasets.

• Ability to successfully drive projects with minimal intervention

• Well-organized with attention to detail.

• Hardworking, with ability & desire to work in a team environment.

Minimum Qualifications

• in Eng. or related field