MSD Emerging Channels Development Lead 

India 

666571906

• Identify and build opportunities in the emerging channel segment.
• Map and collaborate with key stakeholders, understand their business model, eco-system and value proposition
• Build long-term, sustainable partnership with strategic accounts/ partners
• Develop overall strategies and execute business plans per account with key measures of success
• Conducts strategic planning sessions and business reviews with partners
• Updated on emerging technologies and industry trends*
  Capability in the effective digital consumer promotions driving activation in various channels is a plus

• Understand varying patient journey and align consumer activation strategies to unlock opportunities in the different emerging channels
• Focus on driving disease awareness and building the brand/s via omnichannel promotions
• Identify most effective and efficient medium combinations per channele.g.online (social media) and offline (merchandising, in-clinic/branch advertising)
• Design and execute consumer activation campaigns to accelerate vaccination uptake
• Provide business insights in defining and measuring KPIs on consumer promotions using social media and other platforms

• approaches. Monitorthe actual feasibility of potential business channel/s looking into commercial, operational and financial viability
• Keep track of platforms vs metrics
• Provide forecast business volume, value and business insights

• Lead project teams in developing and implementing channel programs
• Works with cross functional teams in planning, execution and evaluation of initiatives, including pilot projects

• Lead and manage the Key Account Managers for emerging channels (may or may not include Consumer Activation Lead)
• Recommends the right GTM and KPIs to accelerate realization of growth opportunities.
• Monitor performance and provide coaching, guidance.

Current Contingent Workers apply

• Bachelor’s or Master’s degree in related disciplines e.g. Business Administration, Marketing
• More than 5 years experience in related industries; experience in the consumer industry is a plus
• At least 3 years of relevant experience in leading emerging channels, New Business Development and Consumer Activation
• Excellent in interpersonal communication skills and with proven ability to influence stakeholders
• Capability in the effective digital consumer promotions driving activation in various channels is a plus
• Business analytics and data driven
• Understands the value of consumer activation
• Strong leader and a team player

*A job posting is effective until 11:59:59PM on the dayBEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFOREthe job posting end date.