Microsoft Senior Integrated Marketing Manager 

United States, Washington 

661423888

Required Qualifications:

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing, email marketing and ABM
  • OR equivalent experience.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

Microsoft will accept applications for the role until Aug 6, 2024.

• Lead global lifecycle marketing and ABM planning and execution to drive activation, cross-sell/upsell, renewal, usage and skilling for TSI cloud and AI offerings and contribute to TSI business growth.
• Provide strategic direction, set goals, facilitate idea generation, drive prioritization, and set the rhythm of execution/delivery for the cross-functional team across sales, marketing, partner, sales excellence, operations, legal/privacy and agency partners.
• Develop engaging customer experiences, content and creative throughout the customer lifecycle by understanding customer behavior and feedback (qualitative and quantitative), leveraging an understanding of industry, market, and competitors' trends, and working with customer support teams.
• Improve the skills and readiness of our customers by ensuring awareness and usage of nonprofit skilling resources via targeted, multi-channel communications.
• Lead the marketing strategy for the Nonprofit Hub, Microsoft’s e-commerce platform for nonprofit offers, in collaboration with Philanthropies operations and MDEE teams.
• Ensure consistency across marketing communications and documentation for digital sales, customer support and operations teams.
• Work hand-in-hand with our sales excellence and analytics team to closely monitor business performance; identify opportunities for improvement; measure and report on the impact of the work done by the cross-functional team; and develop models or analyses needed to power the work.
• Present to and interact with executives regularly about the strategy, data, and business impact/performance.

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