Intuit Senior Staff Product Manager - Quickbooks Growth 

Kenya, Nairobi County, Nairobi 

6601977

We are looking for a Senior Staff Product Manager – Growth to lead demand generation funnel optimization. This role will focus on designing mobile first, AI-powered experiences that reduce friction and increase engagement/conversion

• Drive Channel level Customer Growth Strategy: Define and execute a customer growth strategy that nurtures low-intent visitors from initial exploration to purchase
• Lead mobile web funnel reimagination, optimizing experiences to cater to exploratory mindset visitors. Partner with marketing, design, engineering, and data science to enhance the conversion funnel with AI-driven personalization and predictive engagement models
• Reimagine the Funnel: Redesign the mobile web pages for low-/medium-intent prospects,. Rethink the engagement and initial nurturing flow
• Build Data-Driven, Experimentation-Led Growth Framework: Establish a high-velocity experimentation culture, running A/B tests to optimize the mobile web demand generation funnel
• Utilize AI-driven segmentation to probabilistically personalize visitor journeys based on behavioral signals
• Define and track North Star and operational KPIs, such as conversion rates, engagement uplift and funnel drop-offs
• Collaborate and Influence Cross-Functional Teams: Work closely with engineering, design, growth marketing, and analytics to deliver innovative, scalable solutions.
• Serve as a thought leader in growth and demand generation journey optimization.

• 8+ years of product management experience, with at least 3+ years in growth or funnel optimization in a B2B or SaaS environment
• Proven track record of driving conversion and engagement improvements
• Deep expertise in AI/ML-driven personalization, web commerce, and mobile-first UI patterns
• Data-driven decision maker who leverages A/B testing, behavioral insights, and ML models to optimize funnel performance
• Hands-on experience with growth experimentation platforms (e.g., Optimizely, Google Optimize, Adobe Target)
• Excellent communication skills, with the ability to influence senior executives and cross-functional teams
• Comfortable working in ambiguity, quickly iterating on hypotheses, and prioritizing high-impact initiatives
• Bachelor’s degree in Computer Science, Business, Engineering, or related field; MBA is a plus