The
Job Responsibilities:
This role will:
- Empathize with small business owners and understand the unique needs of this segment
- Review and understand insights to lead change for small business card holders, using a data-driven approach
- Keep pulse on the external ecosystem to help drive the product strategy
- Help to plan and drive any enhancements, optimizations and/or refreshes in this customer segment
- Leverage deep analysis of customer behavior and performance to strategically drive impactful outcomes, enhancing product offerings and optimizing engagement for maximum business growth
- Partner with cross-functional teams (e.g., Risk, Lending, Pricing) to design and execute strategies that enhance risk management, lending efficiency, and pricing models across the portfolio
- Strategically develop and refine impactful customer messaging in collaboration with Customer Marketing Engagement teams, ensuring effective marketing of card benefits to maximize customer awareness, usage, satisfaction, and loyalty
- Collaborate with other internal stakeholders (e.g., Corporate Functions, Acquisitions, Product Delivery, Business Development, Rewards & Benefits, Travel, Market Research/Insights, Analytics, and Finance) to evaluate opportunities, identify gaps, and implement solutions
Required Qualifications, Capabilities, and Skills:
- Bachelor's Degree
- Experience working with data analytics
- Strategic thinking and creative problem-solving skills
- Ability to tell a story from large sets of data in order to influence decision making
- Strong collaboration, communication, relationship, and project management skills, along with an attention to detail
Preferred Qualifications, Capabilities, and Skills:
- Previous experience at a financial institution
- Understanding of the key pieces of a Profit and Loss (P&L) statement
- Ability to lead and influence large teams of cross-functional internal stakeholders to lead business results
- Committed to designing messaging & experiences with a customer-first mindset
- Possess excellent senior-level communication skills, both written and oral