Adidas DIRECTOR MEDIA PLANNING 

United Kingdom, England 

656688055

Purpose & Overall Relevance for the Organization:

• Media Planning lead to support all adidas China marketing campaigns (all categories)
• Lead Media Strategy Development, application of media vision through campaign execution and media agency management, working in tandem with media strategy and operations
• Day-to-day, this person will have a key role in briefing, planning, execution, ensuring creative fit for media plans, budgeting, reporting and workflow planning in partnership with Brand Marketing, cross-functional teams and media partners

Responsibility

• Set campaign media strategy, lead media negotiation, and manage media budget to ensure delivery of all campaign KPIs
• Lead agency team (10+ people dedicated to adidas) on campaign execution timeline and post buy learning
• Build and maintain strong relationships with media partners and stay up to date on media trends for breakthrough opportunities.
• Manage total media budget and look for opportunities to improve media efficiency by connecting performance media, brand and social investment

KPI’s:

• ROMI
• Net Sales
• Operating Profit
• Share of Search on Red

Key Relationships:

• Brand Marketing Team
• Global Media Team
• Performance Media Team
• Media Platforms
• Media Agency

Knowledge, Skills and Abilities:

• Solid experience in media strategy, media planning, media buying and client service – with digital/social as key focus
• Understand China Media (especially digital & social) landscape & key platforms
• Strong in communication. Confident and motivated with high EQ in communicating with various stakeholders, especially Senior Leadership Team
• Superior writing, research, presentation and organizational/project management skills, including the ability to work on several projects simultaneously with attention to detail
• Data savvy to obtain media insights, strategy, analysis and recommendations
• Experience in budgeting, forecasting, internal compliance, and process management

Requisite Education and Experience / Minimum Qualifications:

• 12+ years of experience in media/social related roles
• 4A media & social agency/ media platform background preferred
• Prior experience in Sport & Fashion Industry is a plus
• Fluent in Verbal and Written English
• Bachelor’s degree or above