IBM Campaign Specialist-SFMC 

India, Maharashtra, Pune 

655757365

• Build emails using content builder in SFMC
• Creation email communication by drag and drop
• Communicate with market point of contacts
• Investigate journey bugs
• Create and update data extensions for send and personalization requests
• Attach creatives to a journey for final deployment
• Build cloud pages whenever required to connect the email using CTAs
• Creation of user input form pages
• Ability to write to Data Extensions
• Build required automation in Automation Studio whenever required
• Build error and exception handlers to prevent unhandled risk

Required Technical and Professional Expertise
Technical and Functional Skills:

• Bachelor’s degree with 3+ year of experience in Marketing Automation
• Minimum 2+ years of experience using AMP scripting
• Minimum 2+ years of responsive HTML, CSS & JavaScript coding experience
• Basic HTML knowledge
• Understand campaign brief and campaign flow
• Able to communicate with market representatives to clarify campaign
• Good Communication skill
• Understand data model and how database works (primary + foreign key, relations)
• Able to read and edit HTML/CSS code
• Basics of SQL
• Salesforce Marketing Cloud knowledge

Preferred Technical and Professional Expertise
Technical and Functional Skills:

• Bachelor’s degree with 3+ year of experience in Marketing Automation
• Minimum 2+ years of experience using AMP scripting
• Minimum 2+ years of responsive HTML, CSS & JavaScript coding experience
• Basic HTML knowledge
• Understand campaign brief and campaign flow
• Able to communicate with market representatives to clarify campaign
• Good Communication skill
• Understand data model and how database works (primary + foreign key, relations)
• Able to read and edit HTML/CSS code
• Basics of SQL
• Salesforce Marketing Cloud knowledge