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Apple Strategic Planning Lead Sports & Entertainment United States, West Virginia 654112846
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You will be responsible for developing integrated media strategies within Apple Services. Additionally, you will manage workflow between external and internal media teams and the implementation of each strategy. You will analyze the performance of media channels and provide insights to ensure key partners understand plans, optimizations and results. In addition to developing sophisticated external marketing strategies, you will position yourself as the strategic thought leader for your business stakeholders and provide direction on how they allocate budgets, effectively leverage media for their needs while providing insight on branding and messaging within creative. Your ability to clearly communicate challenges, solutions, recommendations, and perspectives will be integral to the team’s success in a constantly evolving environment.
- 5+ years media planning and strategy experience
- Expertise in cross channel tactical planning for full funnel media campaigns
- Familiarity with traditional media channels (OOH, TV), digital advertising and social media platforms and their relationship with each other in multifaceted, integrated campaigns
- Experience collaborating with internal channel buying teams to execute successful campaigns while managing the expectations and needs of key stakeholders
- Demonstrated ability to leverage data and insights to build audience profiles, create clear communication plans, and develop channel level marketing strategies that tie back to business objectives
- Track record of measuring impact through different testing and measurement solutions with the ability to also share results and future recommendations in a digestible way
- Knowledge of sports marketing, and/ or streaming entertainment is a must
- BS/BA degree required
- A self-starter who can work autonomously with agility, prioritize effectively, and manage multiple projects at one time
- Strong interpersonal skills with the ability to manage relationships effectively
- Excellent presentation, written and verbal communication skills to all levels of an organization
- Proficiency working within syndicated research sources (MRI/ Simmons, comScore, etc.) and social listening tools a plus
- Previous media agency experience a plus
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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