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Philips Business Marketing Specialist - Cardiovascular Informatic CVI 
Japan, Chiyoda 
652288552

30.08.2024

Marketing Plan and Execution

  • Support the Business Marketing Manager, in creating the strategic marketing plan for CVI Japan by providing customer insights and the trends of the market
  • Drive the business-specific execution of the marketing plan via translating and aligning those with the HQ business plans
  • Manage and lead the entire process of CVI such as go-to-market, downstream marketing, KOL management, commercial excellence
  • Work closely with overseas product management team as well as a business counterpart to involve and collaborate with other team members across functions
  • Responsible for forming the cross-functional team required to plan and execute a product launch
  • Responsible for driving local product launches in line with the global strategy and the overall market's business and marketing strategy
  • Responsible for planning and to drive KOL management to increase brand preference

Marketing Sales Support

  • Capture, assess, and act on win/loss analysis
  • Create localized assets and content for the sales teams in close collaboration with marketing operations.
  • Support sales teams with background knowledge, market insights, competitive insights, instruments, and tools to maximize business opportunities.
  • Point of contact and “go to” resource for product sales specialist, clinical application specialist for (pre-)sales support
  • Drive customer-facing events to generate new leads and prospects

Business Generic

  • Work closely with business marketing team members as well as the delivery and service team to run an effective performance management

Requirement :

  • Bachelor’s Degree required
  • Familiar with medical devices or software medical products manufacturing environment especially Cardiovascular Informatic.
  • 7+ years of product management with a proven track record
  • Must be a team player and have good communication skills
  • Requires scientific/technical talent of product professional
  • Demonstrated ability to set and meet deadlines
  • Ability to work in a dynamic environment
  • Excellent communication skills in Japanese and English, both oral and written, as well as organization and document skills
  • Understanding of Program and Portfolio Management is required
  • Strong situational awareness, coupled with facilitation, team building, problem-solving, and conflict resolution skills is required
  • Working knowledge of Windows operating systems, and Microsoft Office applications including Outlook, Word, Excel, Visio, PowerPoint, etc. is required

Preferred

  • Work experience in cardiology is a plus
  • Master degree graduate

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