You will lead proactive comms campaign development and execution – you will be responsible for developing highly integrated PR programmes which support eBay’s business objectives
Own the strategy and drive storytelling campaigns across our automotive vertical
Be part of a cross-functional working group for vertical-specific go to market plans and deliver essential communications counsel to internal partners.
Be a strategic thought partner to the business, demonstrating industry understanding and customer insights- be willing to challenge, test and learn.
Manage budgets, multiple work-streams and agency teams
Foster strong media relationships with automotive media to build eBay’s commercial and brand reputation across trade and customer stakeholder groups.
What you will bring:
10 years working at a mid-senior level on recognised brands in a fast-paced, PR environment, either agency or in-house, with proven experience in the automotive sector
We’re looking for someone who is a nimble and creative storyteller, has a penchant for cross-team collaboration, a proactive and energetic approach, impeccable judgement, presentation and communications skills
A natural flair for news and social trends coupled with excellent news and editorial judgement and an in-depth understanding of how the media operates
Understanding of the German automotive media landscape and established relationships
Experienced in delivering campaigns which engage the enthusiast automotive community
Experienced in briefing spokespeople, drafting media q&a’s, statements and releases
Excellent written and spoken German and English
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