JPMorgan Media Investment Testing Lead - Vice President 

United States, Delaware, Wilmington 

634379900

Additionally, this individual will measure campaign success against a wide range of metrics across acquisition, portfolio, and brand health to create a holistic investment strategy which is able to be optimized on a sliding investment scale

Key Responsibilities:

• Develop and implement a comprehensive media investment strategy that aligns with company goals and objectives
• Manage and optimize media budgets across various channels and products, including digital, print, broadcast, and social media
• Design and execute media testing plans to evaluate the effectiveness of different media channels, content types, and tactics across the ecosystem
• Analyze media performance data – across multiple dimensions -- to provide actionable insights and recommendations for future campaigns
• Collaborate with internal teams and external partners to ensure seamless execution of media plans
• Stay up-to-date with industry trends and emerging media technologies to inform strategic decisions
• Prepare and present regular reports on media performance and investment outcomes to senior leadership

Qualifications:

• Bachelor’s degree in Marketing, Finance, Advertising, or a related field.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies
• Highly collaborative individual with excellent communication and presentation skills
• Ability to work collaboratively in a fast-paced, dynamic environment
• Strong project management skills with attention to detail and the ability to manage multiple priorities