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Boston Scientific Marketing Manager Peripheral Interventional & Onocology 
South Korea, Yongin-si 
630301907

29.11.2024

Key Responsibilities

[Market Development]

  • Assist in the development and execute local market strategies.
  • Identify clinical/market trends and suggest new product/marketing opportunities.
  • Create and manage Physician training programs.
  • Responsible for the implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan
  • Develop creative approaches to market existing/new products
  • Assist in creating reimbursement strategies.

[Product / Market Management]

  • Responsible for developing, coordinating, and executing training for the local sales force.
  • Facilitate Physician to Physician training and selling.
  • Development of downstream sales tools to support sales execution.
  • Help the local franchise sales force with active field support.
  • Actively participate in local sales meetings.
  • Participate in main customer events.
  • Develop and implement launch strategies, including launch packages.

[Product Development]

  • Communicate market needs to the regional marketing team.
  • Conduct continuous product evaluations and provide feedback to the regional marketing team
  • Contribute to prioritization input for new product development.

[Building and Maintaining Relationships]

  • Establish relationships with key thought leaders in the field.
  • Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues.
  • Responsible for developing and maintaining regional key opinion registers; Assist in coordinating Physician symposiums.

[Planning and Analysis]

  • Maintain product forecast, including inventory analysis.
  • Develop operational product launch strategies – identify product roll-out strategy.
  • Franchise/product responsibility for developing competitive strategy and product analysis.
  • Assist in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans, etc.
  • Understand how consignment plans impact product profit/loss.
  • Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives.
  • Operate within and assist in the development of the franchise budget (including travel, promotion, advertising, etc.).

[Quality]

  • Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific.

Basic Requirements

  • Preferable experience in medical device or relevant field 15 years.
  • Strong experience in sales & marketing functions and distributor channel management is an advantage.
  • Minimum of 7 years of experience in marketing, preferably in the medical device industry.
  • Experience in people management at least 3 years.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and leadership skills.
  • Experience with budget management.
  • Willing to do domestic travel extensively.
  • Ability to work collaboratively with cross-functional teams.
  • To represent Boston Scientific’s values and integrity.
  • Strong understanding of market research and data analysis.
  • Experience with lead generation and customer retention strategies

Preferable Requirements

  • Knowledge and experience of devices Peripheral Intervention & Interventional Oncology and consignment stock will be an advantage.
  • Good verbal and written communication skills in English/Korean
  • A Master’s degree in business or a relevant field will be an advantage.

Required System Skills

  • Proficiency in Microsoft Office Suite.