GE HealthCare EAGM Marketing Communication Specialist 

Turkey 

62765411

Main Responsibilities:

• Maintain customer engagement and retention through New Product Introduction (NPI) and Installed Base (IB) campaigns and provide visibility on campaign ROI
• Work with Digital Marketing COE & Inside Sales team; contribute and generate new ideas for development of new ways to leverage marketing automation, telemarketing, digital platforms and sales touchpoints, all together, to create customer engagement journeys.
• Align with product & regional Marcom, Marketing & Commercial teams to define prioritized digital campaigns
• Ensure localization of all marketing assets in the VEEVA system.
• Compilation and editing of the zone newsletter and marketing updates
• Acting as the brand ambassador ensuring the new branding guidelines are adopted across all messaging and communication and reporting any deviation.
• Ensure Digital ecosystem (CDX) localization and adoption

Qualifications/requirements:

• 5+ years’ experience in digital marketing, campaign management or related field
• Expertise in email marketing, search/social advertising, and digital channels best practices with campaign structure and management.
• Marketing Automation experienced required. Marketo preferred.
• Knowledge of inbound/outbound marketing tactics as it relates to marketing automation
• Data analysis, reporting and business intelligence, emphasis on Digital marketing analytics
• Experience in SFDC and dashboard tools (Spotfire/ Tableau)
• Excellent oral and written communications skills in French and English
• Ability to perform at the highest level in a fast-paced environment
• Process-oriented thinker with strong problem-solving and technical aptitude.
• Flexibility, ability to change priorities quickly, and capacity to handle multiple tasks.
• Strong communication skills
• Strong project management skills