IBM Partner Activation Marketing Professional 

Romania, Bucharest 

62637465

In this role you will:

Lead end-to-end marketing planning, execution and performance for an assigned set of business partners:

• Provide details on quarterly guidance (cross Business Unit and integrated with IBM-led marketing campaigns);
• Coach partners in defining their marketing plans, optimizing campaign development, execution and performance management;
• Advise business partners on developing marketing plans, covering all aspects of IBM marketing (targeting Marketing Sourced Revenue);
• Plan and manage marketing enablement for assigned business partners, BPOI and BPOO marketing progression activities to grow overall partner revenue with IBM;

Advocate for the value of business partners across IBM Marketing and Sales:

• Collaborate with Market/GEO team and Field marketing teams to provide to assigned business partners quarterly and ongoing marketing guidance, in line with marketing strategy and local market specifics;
• Represent business partners in routes to market design (via local Marketing team);
• Integrate business partners in IBM Marketing campaigns & events (in collaboration with IBM Field Marketing).

Work on skills development for assigned set of business partners:

• Advocate and enable business partner transformation to digital marketing (i.e. drive to My Digital Marketing, Seismic, IBM Training);
• Advise on skill progression and tier benefits and closely guide business partners on reaching the appropriate level.

Advocate to business partners on collaboration with IBM:

• Communication on benefits, eligibility, enablement, digital marketing news;
• Engage business partners in launches, events, awards;
• Identify and assist in building the business partner stories (internal and external);
• Target multiple audiences within business partner – C-level, Sellers, Marketers;
• Strengthen the relationship between IBM and the business

Required Technical and Professional Expertise

• Previous experience in working with and for business partners.
• Understand evolving partner Ecosystem landscape, partner business models, how partners make money, how they create demand, and relationships between vendors and partners.
• Previous experience in digital marketing and performance management, customer experience, and/or customer service roles.
• Ability to think logically, to analyze pipeline and performance information and suggest corrective actions.
• Strong networking, negotiation and influencing skills with marketing and sales colleagues.
• Strong ability to communicate and collaborate across functions and geographies.
• Writing and presentations skills.
• Organization skills and good attention to detail.
• Client centric attitude.
• Proficiency in Microsoft Office tools.
• Fluent in English and Italian.
• Bachelor or Master‘s Degree.

Preferred Technical and Professional Expertise

• Partner marketing experience in a B2B environment, having first-hand experience and a track record of successfully developing marketing strategy and programs.
• Experiments constantly, embracing a client-centric mindset to find new ways to satisfy Partner needs.
• Highly collaborative – able to represent ecosystem in meetings and discussions, building effective teaming relationships within ecosystem marketing and with other marketing and business areas.
• The best candidate has an entrepreneurial mindset and appetite to stretch the role, constantly reimagining what it can deliver.