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EY CBS - BMC Brand Marketing Marketing-Data Reporting 
India, Kerala, Kochi 
623891748

07.07.2024

Your key responsibilities:

  • Support the build of a fully functioning marketing database that gives BMC visibility and management of target audiences
  • Support with data standardisation, cleansing and updating to ensure data is kept accurate and clean
  • Support with managing consented data and working with teams to provide insights into re-engagement
  • Support in identifying and maintaining key target audience groups across UK Priority accounts and input into the dashboards.
  • Give BMC visibility of all campaign metrics across all platforms
  • Track BMC achievement against strategic objectives.
  • Train the team on the new database
  • Impart knowledge to team members on data quality and best practices. Also conduct discussions with wider BMC colleagues and team members on improvements
  • Support on delivery of the data strategy working with the relevant leads across the workstreams as needed
  • Input into the BMC onboarding of the new CRM system

Skills and attributes for success

  • Capable of engaging effectively with multiple stakeholders, understanding the objectives of their programs/initiatives.
  • Interact effectively and maintain good rapport among a diverse group of team members, customers, and colleagues, demonstrating tact and diplomacy
  • Interact directly with the stakeholders to capture first level requirements for the projects and capture the requirements for complex projects
  • Effectively handle routine tasks including follow-up and respond appropriately to unexpected situations, communicating the concerns to the CoE leadership as required
  • Demonstrate best work practices within department and among other teams
  • Team management and mentoring skills

To qualify for the role, you must have

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 3+ years of experience in marketing data analysis, preferably with a Marketing Automation solution such as Marketo, Cvent, Clever Tap and CRMs such as MS Dynamics or Salesforce
  • Strong analytical skills and experience with data visualization tools such as Tableau or Power BI
  • Strong excel skills
  • Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams
  • Understanding Knowledge of GDPR compliance and risk management
  • Strong research skills

Ideally, you’ll also have

  • Graduate / Post-graduate degree - (Business Administration and Management) with 3 to 5 years of work experience
  • Understanding of GDPR and its impact on data management

Technologies and Tools

  • MS Office - Demonstrated expert level experience in MS Office (Word, Excel & PowerPoint)
  • Expert level experience in Power BI.

What we look for

  • Self-motivated towards continuous learning and upskilling.
  • Solution oriented - Ability to focus on solutions in case of ambiguity /uncertainties and not stuck with the problem.
  • Display a positive attitude, interest to learn new things, capability to work under pressure and thinking out of the box.
  • Content management – Familiar with maintenance of SharePoint, MS office (Excel and PowerPoint proficiency is a must)
  • Demonstrate excellent stakeholder management

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

  • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
  • Success, as defined by you : We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
  • Transformative leadership : We’ll give you the insights, coaching and confidence to be the leader the world needs.
  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.