Your key responsibilities:
- Support the build of a fully functioning marketing database that gives BMC visibility and management of target audiences
- Support with data standardisation, cleansing and updating to ensure data is kept accurate and clean
- Support with managing consented data and working with teams to provide insights into re-engagement
- Support in identifying and maintaining key target audience groups across UK Priority accounts and input into the dashboards.
- Give BMC visibility of all campaign metrics across all platforms
- Track BMC achievement against strategic objectives.
- Train the team on the new database
- Impart knowledge to team members on data quality and best practices. Also conduct discussions with wider BMC colleagues and team members on improvements
- Support on delivery of the data strategy working with the relevant leads across the workstreams as needed
- Input into the BMC onboarding of the new CRM system
Skills and attributes for success
- Capable of engaging effectively with multiple stakeholders, understanding the objectives of their programs/initiatives.
- Interact effectively and maintain good rapport among a diverse group of team members, customers, and colleagues, demonstrating tact and diplomacy
- Interact directly with the stakeholders to capture first level requirements for the projects and capture the requirements for complex projects
- Effectively handle routine tasks including follow-up and respond appropriately to unexpected situations, communicating the concerns to the CoE leadership as required
- Demonstrate best work practices within department and among other teams
- Team management and mentoring skills
To qualify for the role, you must have
- Bachelor's degree in Marketing, Business Administration, or a related field
- 3+ years of experience in marketing data analysis, preferably with a Marketing Automation solution such as Marketo, Cvent, Clever Tap and CRMs such as MS Dynamics or Salesforce
- Strong analytical skills and experience with data visualization tools such as Tableau or Power BI
- Strong excel skills
- Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams
- Understanding Knowledge of GDPR compliance and risk management
- Strong research skills
Ideally, you’ll also have
- Graduate / Post-graduate degree - (Business Administration and Management) with 3 to 5 years of work experience
- Understanding of GDPR and its impact on data management
Technologies and Tools
- MS Office - Demonstrated expert level experience in MS Office (Word, Excel & PowerPoint)
- Expert level experience in Power BI.
What we look for
- Self-motivated towards continuous learning and upskilling.
- Solution oriented - Ability to focus on solutions in case of ambiguity /uncertainties and not stuck with the problem.
- Display a positive attitude, interest to learn new things, capability to work under pressure and thinking out of the box.
- Content management – Familiar with maintenance of SharePoint, MS office (Excel and PowerPoint proficiency is a must)
- Demonstrate excellent stakeholder management
What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you : We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership : We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.