EY CBS - BMC Brand Marketing Marketing-Data Reporting 

India, Karnataka, Bengaluru 

40338927

Your key responsibilities:

• Support the build of a fully functioning marketing database that gives BMC visibility and management of target audiences
• Support with data standardisation, cleansing and updating to ensure data is kept accurate and clean
• Support with managing consented data and working with teams to provide insights into re-engagement
• Support in identifying and maintaining key target audience groups across UK Priority accounts and input into the dashboards.
• Give BMC visibility of all campaign metrics across all platforms
• Track BMC achievement against strategic objectives.
• Train the team on the new database
• Impart knowledge to team members on data quality and best practices. Also conduct discussions with wider BMC colleagues and team members on improvements
• Support on delivery of the data strategy working with the relevant leads across the workstreams as needed
• Input into the BMC onboarding of the new CRM system

Skills and attributes for success

• Capable of engaging effectively with multiple stakeholders, understanding the objectives of their programs/initiatives.
• Interact effectively and maintain good rapport among a diverse group of team members, customers, and colleagues, demonstrating tact and diplomacy
• Interact directly with the stakeholders to capture first level requirements for the projects and capture the requirements for complex projects
• Effectively handle routine tasks including follow-up and respond appropriately to unexpected situations, communicating the concerns to the CoE leadership as required
• Demonstrate best work practices within department and among other teams
• Team management and mentoring skills

To qualify for the role, you must have

• Bachelor's degree in Marketing, Business Administration, or a related field
• 3+ years of experience in marketing data analysis, preferably with a Marketing Automation solution such as Marketo, Cvent, Clever Tap and CRMs such as MS Dynamics or Salesforce
• Strong analytical skills and experience with data visualization tools such as Tableau or Power BI
• Strong excel skills
• Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams
• Understanding Knowledge of GDPR compliance and risk management
• Strong research skills

Ideally, you’ll also have

• Graduate / Post-graduate degree - (Business Administration and Management) with 3 to 5 years of work experience
• Understanding of GDPR and its impact on data management

Technologies and Tools

• MS Office - Demonstrated expert level experience in MS Office (Word, Excel & PowerPoint)
• Expert level experience in Power BI.

What we look for

• Self-motivated towards continuous learning and upskilling.
• Solution oriented - Ability to focus on solutions in case of ambiguity /uncertainties and not stuck with the problem.
• Display a positive attitude, interest to learn new things, capability to work under pressure and thinking out of the box.
• Content management – Familiar with maintenance of SharePoint, MS office (Excel and PowerPoint proficiency is a must)
• Demonstrate excellent stakeholder management

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you : We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership : We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.