EY CBS-BMC-Brand Marketing-Marketing Automation-Marketing 

India, Kerala, Kochi 

965222996

opportunities for each account.

The role will require a solid understanding of BMC and the ability to manage the firm's matrix organization. Experience in managing multiple stakeholders and experience of delivering BMC programs throughout the client lifecycle is essential.

Your key responsibilities

In this role, you will play an important part in helping to operationalise the Global BMC Governance and strategic BMC activities for the largest global accounts. You’re likely to spend most of your time proactively connecting with colleagues across sectors, geographies and service lines. You’ll play a supporting role in recognising commercial opportunities, assisting with strategic initiatives in order to enable revenue growth. To make that happen, you’ll need to build a strong internal network, demonstrate a good understanding of the business and have the ability to engage with and influence colleagues to get key information out of them.

• You be a key part of delivering the Marketing Excellence for Accounts program, work collaboratively to shape the delivery of the go-to-market strategy and account focused marketing.
• You will build relationships across BMC, Markets, Insights and the accounts. You will work closely with Area, Regional and Industry BMC colleagues. You will support the team in their engagements with Account teams, as well as their interactions with Business Development, Service Line and Growth Leaders.
• You will champion and lead with a client-first approach that builds EY’s brand through audience-centric, issue-based BMC activities. You are driven by a relentless desire to maximize EY’s commercial opportunities, driving lead generation and conversion along the client lifecycle.
• You will help to drive the delivery of best practice content and channel strategies, playing a specific role in measuring the impact of these.
• Working across BMC you will explore commercial opportunities for the accounts. This may include co-developing marketing assets, content, strategic alliances, events and communications engaging both internal stakeholders and the external market.
• You take ownership of the measurement of commercial outcomes and opportunities. You will regularly review performance metrics and deliver reports on Marketing Excellence for Accounts performance, managing this yourself and proactively reaching out to the team to assist them

Skills and attributes for success

• Strong business understanding (EY / general business acumen)
• Commercially orientated and proactive; forward looking and results orientated
• Familiarity with account marketing
• Ability to understand business needs and identify areas for cross-firm collaboration to drive business growth and deepen buyer engagement
• Effective stakeholder management skills
• A strong team player, comfortable working collaboratively and independently
• Excellent communication, presentation and networking skills
• Ability to work under pressure and to tight deadlines, managing multiple priorities effectively
• Ability to synthesize complex information into simple, high impact messages

To qualify for the role, you must have

• Experience in marketing, communications or business development, ideally in a B2B environment
• Experience of B2B demand generation or Account-based-marketing role
• Experience of project management/program execution
• Solid knowledge of marketing channels and experience in application, to leverage the most appropriate channels to achieve business goals.
• Self-awareness and results oriented. Unafraid to take initiative.
• Experience working in a cross-border environment (ideal but not essential)
• The potential to influence and build collaborative relationships with colleagues and stakeholders

Ideally, you’ll also have

• A strong team player, comfortable working collaboratively, virtually and independently
• Able to work in high pace, fluid environment
• Ability to work under pressure and to tight deadlines
• Ability to manage several projects concurrently; excellent time management and organizational skills
• Risk-taker - creative/open to experimentation
• Detail oriented & analytical

Technologies and Tools

• Platforms – Account Based Platforms (Marketo, Salesforce, Demandbase, CRM Tools etc)
• Project management

What we look for

• Ability to think critically, analyze information, and make actionable recommendations
• Meticulous attention to detail, organized, and strong project management skills
• Ability to work as a part of an agile team; independent and showing flexibility during peak hours

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning : You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you : We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs
• Diverse and inclusive culture : You’ll be embraced for who you are and empowered to use your voice to help others find theirs

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.