AppsFlyer SENIOR CONTENT COMMUNITY MARKETING MANAGER 

United States, California, San Francisco 

623567528

What You’ll Do:

• Content Ideation and Creation: You will use market research, customer insights, and competitive intelligence to detect content gaps. Working in tandem with our global Product Marketing, Content, and Design teams, you will drive the generation of high-impact content. Content creation may range from data-informed trends and insights to executive-ready, external-facing slide deck presentations.
• Digital Event Management and Hosting: You will oversee digital events, such as webinars, carrying them from conceptualization to production. Comfort in presenting or hosting online events as required is necessary.
• Community Marketing: With a robust understanding and persistent curiosity about our key personas, their responsibilities, and challenges, you will proactively engage with external communities. Your objective will be to boost awareness and fondness for the AppsFlyer brand via thought-provoking content that brings value to each community.
• Partnership Content: You will collaborate closely with local and global partnership teams to generate essential co-marketing content.
• Performance Evaluation: Armed with data, you will continually analyze the success of our programs to refine both our strategy and initiatives.
• Internal and External Communication: It will be your responsibility to prepare and communicate performance metrics to leadership and key stakeholders.

What You Have:

• 5+ years in content marketing or product marketing at a B2B company.
• Deep understanding of MarTech or AdTech space with proven track record of successes.
• Content Creation Skills: Proven ability to transform stories into compelling marketing collateral in word doc, slide presentations or webinar content with measurable results.
• Event Management Skills: Experience in strategizing and executing events.
• Strategic and Hands-On: Ability to operate both at a strategic level and hands-on, applying inventive problem-solving skills.
• Technology-savvy: Demonstrated ability to use new technologies to research, create and evaluate content success. Examples include the usage of generative AI applications and/or working knowledge of GPT prompts, etc.
• Communication Skills: Excellent communication and collaborative skills.

Bonus Points:

• Experience in demand generation programs associated with lead creation using compelling content.

Oren Kaniel, CEO