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Personetics Content Marketing Manager Israel, Tel Aviv District, Tel Aviv-Yafo 39590010
07.04.2024
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Responsibilities Requirements
- Develop, implement, and execute Personetics' overall brand strategy with the goal of increasing brand awareness and recognition among established and new audiences.
- Be the subject matter expert, compose insightful thought leadership blog posts, case studies, and articles on behalf of the Personetics leadership team.
- Exhibit proficient writing, editing, and persuasive skills that motivate the audience to remember and act toward the intended objective.
- Manage and design our global PR and communications strategy in collaboration with our corporate and regional teams.
- Creating a consistent, relevant, and thought-provoking media and influencer engagement strategy and developing effective storytelling methods
- Write a powerful, eye-catching messaging framework and build relationships with key reporters and influencers.
- Work with external partners and internal teams to create exciting and engaging brand campaigns and ensure objectives are met and budgets are managed efficiently
- Manage the social media channels to continue developing and refining our communication strategy to position our brand as a unique voice in the market while supporting growth and recruitment goals
- Manage relationships with PR freelancers and/or external agencies and industry influencers.
- Stay on top of the latest trends in the Banking and Financial industry and alternative accommodations, flagging relevant news to teams while also practicing "newsjacking."
- Be proactive and reactive in evaluating, prioritizing, and responding to opportunities and challenges as they arise
- Demonstrate acute attention to detail, as well as robust organizational and project management capabilities.
- Proven track record of developing and directing influential worldwide branding and communication plans.
- Experience managing internal and external resources like freelancers and creative agencies to drive results, ensuring messages are communicated consistently and effectively.
- 6-8 years experience in PR/communications, and content strategy roles, ideally in a global Enterprise SaaS/B2B organization and/or Fintech startups
- Bachelor's Degree in one of the following (or an equivalent): English, Communication, Marketing Banking, Communications, and/or Public Relations
- Experience using WordPress, HubSpot, and Salesforce is a plus.
- High level of English - a must
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