Capital One Senior Director Brand Marketing Software Emerging Payments 

United States, Virginia, Arlington 

612815737

Senior Director, Brand Marketing, Software and Emerging Payments

What you’ll do

• Cross-functional Leadership:
  Manage a team of Marketing, Brand and Campaign marketers to achieve joint line of business and brand objectives; working closely with multiple partners and stakeholders

• Messaging & Positioning:
  Translate the product vision into customer facing value props for each segment; shape product positioning and messaging so that it resonates with customers and highlights our differentiation

• Go-to-Market Excellence:
  Lead our customer marketing programs for our digital payments portfolio including Paze, Google Autofill, Virtual Cards and AirKey; Lead GTM launch strategies for Capital One Software products

• Research & Insights:
  Craft the learning agenda and use the insights to inform and guide ongoing product development, market IQ and competitive intelligence, acting as our thought leader and category expert

Who you are

• You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL:

• Your curiosity is endless! There’s always something else to learn

• You’re flexible and not afraid of change—in fact you welcome the challenge

• You share your point of view, but seek out what might be missing and listen

• You have big ideas and know the best ones are driven by proof, persistence and patience

• You’re a storyteller! You simplify the complex and compel your audience to act

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you

• You care—about the work, your team and the customers you serve

As a LEADER:

• You value authenticity over perfection- leading with empathy, vulnerability and honesty

• You deeply invest in understanding the humans around you

• You say what needs to be said and work hard to find the right words

• You’re an expert! But you also know when you’re not and need to find one

• You use all these skills to make things happen, create amazing work and inspire others

Basic Qualifications

• Bachelor’s Degree or military experience

• At least 10 years of experience in product marketing for an enterprise software or SaaS company

• At least 4 years of experience marketing technical products to technical buyers

• At least 4 years of experience in product driven marketing, working with engineering partners

Preferred Qualifications

• Master’s Degree

• At least 12 years of experience in product marketing for an enterprise software or SaaS company

• At least 4 years of experience working on highly cross-functional and matrixed teams

• Has created a portfolio of impactful marketing content, sales enablement materials and a history of creating successful marketing programs

Richmond, VA: $212,800 - $242,800 for Sr. Director, Brand New York, NY: $255,300 - $291,300 for Sr. Director, Brand McLean, VA: $234,000 - $267,100 for Sr. Director, BrandThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.