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Required/Minimum Qualifications (RQs/MQs)
· 6+ years category management, product management, marketing strategy, business planning, product planning, or related work experience AND Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field OR equivalent experience.
Additional or Preferred Qualifications (PQs)
· Able to directly deliver and deliver thru influence of others - both internally at Microsoft and externally thru retail partners.
· Ability to confidently represent the Windows business in front of partners and stakeholders at all levels inside and outside Microsoft.
· A successful track record in managing and transforming a consumer category, while meeting sales and profitability targets.
· Proven executive communication skills.
· Ability to successfully navigate a complex, matrixed international environment.
· Sharp analytical skills and acumen and can use to review and manage budgets, market data, and deal opportunities.
· Experience planning and executing assortment plans, marketing strategies, and activities that drive business results.
· 3-10 years’ experience in category marketing, product marketing and/or sales.
· Experience with devices sales in consumer channels a plus.
· Exemplify Microsoft values including integrity, honesty, openness, personal excellence, constructive self-criticism, and mutual respect.
· MBA a plus.
· Plan & execute category sales and go-to-market plans that maximize key market level seasonal selling beats.
Lead Silicon Consumer Category Partnership:
Effectively partner with silicon partners to drive ecosystem strategy and GTM alignment in non-DM7 markets
Define and execute silicon engagement rhythm for non-DM7 markets
· Partner with Sales to land the right device assortment by retail partner, executed to WW guidance & planograms.
· Leverage existing product portfolio and line logic to create success for and with our partners.
· Plan variants with top accounts to drive differentiation, gain unit commitment & win share.
Win share with compelling retail offers & programs:
· Land strong consumer promotional plans to stay competitive and drive volume, mix and share.
· Drive incremental sell thru via well designed and funded programs.
Optimize conversion:
· Partner with Consumer Channel Partner Marketing to drive always on in store & online marketing that lands key Windows messaging
· Leverage opportunities to increase attach of key Microsoft services, such as Microsoft 365 and Game Pass
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