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Drive GE Healthcare’s thought leadership in cardiology solutions domains by collaborating with luminaries in cardiology domains in the USCAN region.
Have global domain knowledge and work with regional commercial teams for high level clinical discussions with CXO’s and department heads by communicating the value propositions of products and solutions in cardiology solutions product portfolio and drive value.
Partner with product marketing to develop segment-specific strategies for existing & new product introductions and on-market portfolio across cardiology. Collaboration with SBU segment leads to drive growth in the cardiology segment and track relevant business metrics, including growth drivers/detractors, customer usage, and forecasts for future quarters.
Support commercial teams to achieve the quarterly and yearly Product/Solution/Service P&L Operating Plan.
Define strategy for presence at key global cardiology conferences and work with marketing program manager, regional marketing, for execution.
The incumbent will be responsible to drive the pipeline and show growth in Win Rate, Share, Visibility & New Leads.
Responsible for “Training & coaching” sessions with cross-functional teams such as Regional teams, Global Cardiology team, SBU teams on topics including, but not limited to, trends in cardiology, technicalities & nuances in cardiology care area practices etc. Provides documented, regular, timely and productive development feedback. Build content of the focused cardiology training modules.
Leverage relationships with key customers, thought leaders, and industry influencers to stay abreast of market trends. Support in driving Key Opinion Leader relationships and growth of overall Market Share within the geographical areas. Develop “thought leadership” on GE Healthcare’s Cardiology product’s & Solution’s in the assigned geographical area.
Collect feedback from customers & internal stakeholders, analyzing market data and Voice of Customer data to create segment specific sales and customers enablement tools. Continuously develop deep clinical and technical knowledge including awareness of current and future trends in healthcare technology and healthcare funding mechanisms.
Act as reference point to the Regional/Zone account/solutions teams regarding differentiation of their products. Develop impactful content to demonstrate the value of cardiology solutions products to address segment-specific applications in collaboration with global cardiology solutions team and Strategic business unit (SBU’s).
Business development (inorganic and organic partnerships) and commercialization of digital, software and care pathway solutions.
Have a deep understanding of customer ecosystem in cardiology domain to generate business growth in support of business segment targets on orders, revenue, cost and margin.
Previous work experience with a Cardiology focus
Ability to effectively communicate and influence internal and external audiences, using both oral and written communication skills
Should be able to drive outcome-based selling (VBM) by mapping specific care area workflows (patient journey) and bring innovation in proposing solutions and products. Establishes clinical and technology company business model innovation and commercial terms especially in new or adjacent markets.
Make sound investment decisions based on market opportunities, market trend, risks, competitive landscape and strategic partnerships.
Bachelors degree from an accredited university or college (or a high school diploma / GED with at least 8 years of experience in Job Family Group(s)/Function(s)).
Clinical experience of 7-10 years in a hospital setting and having a progressive leadership position within the Healthcare industry with in-depth knowledge of healthcare market and decision makers.
Experience in cardiology product/clinical marketing will be an added advantage. A minimum of 3-5 years of experience in Commercial/Sales/Strategy functions will be an added advantage.
Exemplary people management, leadership skills, as well as sales coaching & team building skills. Advanced negotiation, problem solving and influencing skills.
High level presentation and interpersonal skills; able to communicate and present ideas to customers in a way that produces understanding and impact that builds effective strategic relationships.
Ability to energize, develop, and build rapport, collaboration and influence at all levels within an organization.
Must live in the Northeast Region and be willing to travel within the region (NY, NJ, PA, CT, MD, DC)
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