Boston Scientific Senior Global Product Manager PCNL 

United States, Massachusetts, Marlborough 

594214041

US-MA-Marlborough; US-MN-Arden Hills; US-MN-Maple Grove; US-MN-Minnetonka

Downstream Strategy Development and Execution

• Serves as a clinical and functional expert to external and internal customers and the broader organization: the "go-to" person for guidance, insight and questions on capital and disposable product portfolio
• Supports expansion of current strategic product launch to new geographies and builds new strategies to continue successes experienced to date; develops plans for and executes future product launches
• In collaboration with sales operations, integrated communications and field sales, creates innovative downstream marketing solutions, programs and tools to create value, drive product adoption, and support the needs of the Sales team
• Uses classic marketing capabilities: market understanding, market segmentation, product positioning, message development, channel identification, tool creation and execution to further business objectives
• Demonstrates command of clinical literature and knowledge. Develops strong clinical arguments in collaboration with Clinical Sciences and Health Economics and Market Access (HEMA) on franchise evidence strategy and execution.
• Conducts regular financial analysis of sales results to better understand account-level sales trends, successes of new product launches, and to estimate impact of new tactics / strategies
• Develops franchise forecasts for supply chain as well as overall revenue planning
• Manages, in collaboration with supply chain, product supply and backorder maintenance and planning
• Spends time in the field to gain market and clinical insights, as well as build relationships with key physicians

Relationship Management

• Serves as key liaison with external strategic partner, collaborating in the creation of new marketing tools, sales/physician training, and evidence strategies as well as the planning of future product development
• Leads semi-annual commercial summits with strategic partner to discuss sales results, ideas for new programs, and opportunities for enhanced collaboration
• Participates in any needed contract negotiations to ensure optimization for BSC

Upstream Product Development

• Collaborates with strategic partner and internal R&D on the development of new technology, leading the creation of market specifications and financial models
• Defines and refines value propositions, positioning, customer targeting, pricing strategies, evidence strategy, etc. for new products
• Creates relationships and strategic partnerships with physician thought leaders to execute critical franchise & business initiatives. Regularly connects to drive education, market adoption and innovation of BSC products
• Acquires and analyses input from key opinion leaders, current and potential customers, third party market research and internal stakeholders
• Develops global relationships and builds credibility with key internal cross-functional stakeholders

Required Qualifications:

• Bachelor’s degree required, MBA preferred
• 5+ years of experience in product marketing or medical device sales or consulting, with support of capital equipment products preferred
• Analytical capabilities to evaluate data and develop financial models required
• Experience actively managing 3rd party relationships is desired
• Experience managing products that are medically/clinically oriented; medical device experience a plus, but not required
• Experience creating impactful marketing plans, and developing value propositions, positioning and targeting desired
• Experience building relationships with key customers and cross-functional partners required
• Travel up to 30-40%
  

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.