Boston Scientific Senior Product Manager Urology 

Singapore 

590057402

Key Responsibilities

Planning and Analysis:

• Develop operational product launch strategies – identify product roll-out strategy.
• Franchise/product responsibility for developing competitive strategy, product and competitor analysis.
• Assist in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans, etc.
• Understand how product profit/loss is impacted by consignment plans, national contracts, etc.
• Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives.
• Develop and implement pricing strategies that enhance profitability and competitive positioning
• Operate within and assist in the development of the franchise budget (including travel, promotion, advertising, etc.)

Market Development:

• Assist in the development and responsible for the execution of local market strategies; Identify clinical/market trends and suggest new product/marketing opportunities.
• Create and manage Physician training programs, Responsible for the implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan.
• Develop creative approaches to market existing/new products.
• Assist in creating reimbursement strategies

Product / Market Management:

• Be responsible for both consumable and capital equipment
• Be responsible for developing, coordinating and executing training for local sales force
• Facilitate Physician training;
• Development of downstream sales tools to support sales execution
• Help the local franchises sales force with active field support
• Actively participate in local sales meetings
• Participate in main customer events; Develop and implement launch strategies, including launch package.

Product Development:

• Communicate market needs to regional marketing teams
• Conduct continuous product evaluations and providing feedback to the regional marketing teams; Contribute to prioritization input for new product development

Building and Maintaining Relationships:

• Establish relationships with key thought leaders in the field;
• Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues;
• Responsible for developing and maintaining regional key opinion registers;
• Assist in coordinating Physician symposiums.

Job Qualifications

• Bachelor’s in business administration, marketing, or related field.
• Minimum of three years of sales and marketing experience with focus on Medical Devices, Healthcare business or Pharmaceutical.
• Have experience in doctors training support, Patient and doctor awareness of disease and procedure
• Good Medical Devices product management experience would be an advantage.
• Strong leadership with results-driven mindset and excellent communication skill.
• Proactive with good interpersonal skills, strategic thinking and good problem solving.
• Excellent English proficiency and computer literature.