Microsoft Head Portfolio Marketing Events 

Taiwan, Taoyuan City 

589343785

This isarole. The person in this role would be a scrappy, team of one who partners with two agencies. You will have the opportunity to work a hybrid work schedule from our beautiful Redmond or Bay Area office.

Required/Minimum Qualifications

• Bachelor's degree in Sales, Marketing, Business Operations, Computer Science, Engineering, or related field AND 8+ years partner management, business development, product management engineering, marketing, or partner channel development in the technology industry experience

  • OR equivalent experience.

• 4+ years of relevant professional experience with exposure to and/or knowledge of the startup and venture ecosystem.

Preferred Qualifications:

• Master's degree in Business Administration, Business Science, or advanced STEM degree AND 12+ years partner management, sales, business development, product management, or partner channel development in the technology industry experience

  • OR equivalent experience.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

In this role, you will lead a broad range of marketing and event initiatives to support M12’s portfolio. Responsibilities include:

• Develop and Execute Portfolio Marketing Strategy: Create and drive comprehensive marketing strategies for M12’s portfolio companies to build their brand positioning, enhance digital presence, and boost content marketing efforts. This includes crafting compelling messaging and value propositions for startups in diverse industries.
• Marketing Communications & PR Support: Provide hands-on marketing communications support to portfolio companies, particularly around major news and milestones. This involves PR strategy for investment announcements and partnership news, drafting or refining press releases, and securing amplification through M12’s channels and Microsoft’s platforms. You will ensure M12 is referenced appropriately as Microsoft’s venture fund and coordinate investor quotes or media opportunities as needed.
  • Example:
• Content Creation and Storytelling: Champion storytelling and thought leadership for our portfolio. Work with founders to surface their stories and insights:
  • Organize “Founder Features” and thought-leadership content (e.g. blog posts, interviews, LinkedIn articles) that highlight founders’ vision and experience.
  • Conduct brand positioning and storytelling workshops to help startups craft messaging that resonates with target audiences.
  • Develop case studies and success stories showcasing how portfolio companies have achieved milestones or strategic wins, especially where collaboration with Microsoft was a factor. These stories will be used in M12 marketing, on our website, and in Microsoft’s internal communications to illustrate the value of our portfolio.
• Event Planning and Execution: Plan, coordinate, and execute high-impact events that drive exposure and connections for portfolio companies. This includes:
  • Microsoft and Industry Event Participation: Identify and secure speaking slots, demo opportunities, or showcases for portfolio startups at Microsoft events (e.g. Microsoft Build, Inspire) and relevant industry conferences. Prepare founders for executive briefings and presentations to customers, partners, or Microsoft product teams.
  • Portfolio Summits and Networking Events: Organize exclusive events such as portfolio founder summits, networking sessions with venture partners, and ecosystem gatherings to facilitate meaningful introductions (customers, partners, advisors) for our startups.
  • Executive Briefings: Leverage Microsoft’s Executive Briefing Center (EBC) and other forums to arrange meetings between startup CEOs and enterprise clients or Microsoft executives, showcasing the startups’ solutions and forging strategic partnerships.
• Leverage Microsoft Ecosystem & Partnerships: Act as the bridge between portfolio companies and Microsoft’s vast ecosystem. Work closely with internal Microsoft teams to unlock resources for our startups:
  • Partner with Microsoft’s Business Development, Sales, and Product teams to create co-marketing opportunities and product integration stories.
  • Connect startups with Microsoft subject-matter experts and technical resources for mentorship, platform integration, and technical marketing opportunities (e.g., showcasing a startup’s solution in the Azure Marketplace or at an internal Microsoft tech talk).
  • Coordinate with Microsoft’s PR and communications departments to align messaging and ensure our startups get visibility in the right channels.
• Portfolio Growth Initiatives: Collaborate with the M12 investment team and portfolio development team to identify opportunities where marketing can accelerate a startup’s growth or customer acquisition. This might involve advising on go-to-market strategy, sharing best practices for demand generation, or connecting startups to Microsoft’s customer base via co-selling programs. Ultimately, you will use marketing as a tool to maximize each portfolio company’s market potential and help drive their customer and revenue growth.
• Operational Leadership & Strategy: Provide leadership and operational excellence within the marketing function:
  • Set clear objectives and key results (OKRs) for portfolio marketing efforts and report on progress and impact (e.g., metrics like media mentions, event leads generated, growth in portfolio companies’ web traffic or pipeline attributed to marketing).
  • Manage any external agencies, contractors, or less tenure team members (if applicable) who assist with content creation, design, PR outreach, or event logistics.
  • Oversee the budget for portfolio marketing and events, ensuring efficient use of resources and demonstrating ROI on initiatives.
  • Maintain the “rhythm of business” for portfolio marketing – regular updates to M12 leadership on marketing outcomes and ensuring alignment with overall fund objectives and timelines.
• Stakeholder Collaboration: Serve as the primary point of contact at M12 for marketing and event support, working closely with portfolio company CMOs/marketing teams and CEOs to understand their needs. Also, collaborate internally with M12’s investment partners and program managers to integrate marketing support as a core part of portfolio development. Frequent interaction with Microsoft stakeholders means cultivating relationships across teams and effectively navigating a large organization to advocate for our startups.
• M12 Brand and Communications: While the focus is on portfolio companies, this role also helps strengthen M12’s brand as a value-add investor. You will contribute to M12’s own marketing content (e.g., managing M12’s LinkedIn presence for announcing portfolio news, maintaining the news section on m12.vc with press coverage, and ensuring consistent branding in all external communications). Through successful portfolio marketing, you indirectly enhance M12’s reputation in the startup ecosystem.

Each of these responsibilities is geared toward driving awareness, credibility, and growth opportunities for our portfolio startups, thereby amplifying the overall impact of M12’s investments.

Communications & PR Experience: Demonstrated experience in public relations and communications – including crafting press releases, managing media relationships, and securing coverage. Experience handling comms for major announcements (e.g. funding rounds, product launches, partnerships) is required. Storytelling skills and an ability to distill complex technologies or business ideas into impactful messages are helpful.

Event Management:Hands-on experience planning and executing successful events, such as conferences, executive briefings, webinars, or community meetups. This includes skills in event programming (agenda design, speaker selection), logistics coordination, and driving attendee engagement. Experience integrating events with broader marketing campaigns or sales goals is a plus. If you have worked on events that involved executive-level attendees or partnerships (for instance, coordinating between a startup and a large corporation for a joint event), highlight that experience.

Strategic Vision and Execution:Strategic thinker who can see the big picture and align marketing initiatives with business goals, while also being detail-oriented in execution. In this role, you will set a vision for portfolio marketing (what does success look like for supporting our startups?) and roll up your sleeves to make it happen. Familiarity with setting and measuring OKRs or KPIs for marketing programs is important, as is the ability to adjust strategy based on data and feedback.

Data-driven approach to marketing. You leverage metrics and analytics to measure impact (e.g., tracking press mentions, social engagement, event ROI, lead generation campaigns) and inform decision-making. Experience with marketing analytics tools, CRM systems, or social media analytics is a plus. You should be eager to set benchmarks and show how marketing support translates into tangible outcomes (such as increased customer inquiries, partner engagements, or successful follow-on funding for startups).