Expoint - all jobs in one place

Finding the best job has never been easier

Limitless High-tech career opportunities - Expoint

AlignTech iTero Marketing Manager Taiwan Hong Kong 
Taiwan, Taipei 
58648497

11.08.2024

We’re seeking a skilled and experienced Professional Marketing Manager to lead our marketing efforts targetingin the dental healthcare industry acrossTaiwan and Hong Kong/Macau

market landscape, and a proven track record of developing and executing successful marketing strategies targeted at healthcare professionals

  • Develop and implement intra oral scanner marketing strategies and campaigns to engage and educate General Practitioners on our products and services in the TW/HK markets with a special focus on integrating iTero into Invisalign marketing and clinical educational programs
  • Collaborate with cross-functional teams to create marketing materials, educational resources, and promotional tools tailored for General Practitioners.
  • Build and maintain relationships with key opinion leaders, medical associations, and healthcare organizations to drive utilization iTero software among existing users, promote our products and services within the GP community.
  • Conduct market research and analysis to identify market trends, competitive landscape, and opportunities for product positioning and differentiation.
  • Monitor and evaluate the performance of marketing campaigns targeted at General Practitioners, using data and analytics to optimize strategies and drive business growth.
  • Represent the company at medical conferences, seminars, and industry events to showcase our offerings and build brand presence among General Practitioners.
  • Provide training and support to sales teams on marketing initiatives and product messaging targeted at General Practitioners.

In this role, you’ll need …

  • Bachelor’s degree in Marketing, Engineering, Business Administration, or a related field. Master’s degree is a plus.
  • Minimum of 6 years of experience in product marketing roles within the healthcare industry, with a focus on targeting General Practitioners in the APAC market.
  • Strong understanding of healthcare marketing principles, medical education, and the GP market dynamics.
  • Proven track record of developing and executing successful marketing campaigns targeted at healthcare professionals.
  • Excellent communication, presentation, and relationship-building skills.
  • Ability to work collaboratively in a cross-functional team environment and manage multiple projects simultaneously.
  • Proficiency in market research, data analysis, and marketing analytics tools.