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Consumer & Market Understanding
Deeply understand digital consumer behaviors, expectations and journeys.
Leverage consumer insights, data analytics, and market trends to inform product strategy.
Product-Value Strategy
Translate consumer insights into meaningful, high-impact digital product features.
Ensure AI and app-based features are aligned with tangible business goals and user value.
Business Impact & ROI Mapping
Define success metrics and track the business impact (revenue, efficiency, engagement) of digital initiatives.
Build and maintain ROI models to evaluate feature performance and prioritize roadmap decisions.
Cross-functional Collaboration
Partner with Product, UX, Engineering, Analytics, and Marketing to align on value delivery.
Influence roadmap planning with a sharp focus on customer benefit and business return.
Performance Monitoring & Feedback Loops
Regularly assess digital features post-launch for value realization.
Recommend optimizations or pivots based on data-driven insights.
Strategic Planning & Advocacy
Contribute to digital product roadmaps from a value-first lens.
Advocate for a consumer-centric, value-driven product culture across teams.
You're the right fit if:
18+ years of experience in digital strategy, product management, consumer insights, or a related field.
Engineering / MBA with relevant experience.
Strong understanding of AI-powered features, digital ecosystems (web/app/cloud), and consumer behavior.
Proven ability to translate complex data and insights into strategic recommendations.
Strong communication, storytelling and influencing skills, especially around business impact.
Experience working in cross-functional environments.
Nice to Have:
Experience in consumer goods, retail, or D2C digital products.
Familiarity with product analytics tools (e.g., Mixpanel, Amplitude, GA4).
Exposure to agile product development methodologies.
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