Palo Alto Alliance Marketing Program Manager Cloud Service Providers 

United States, California 

577324575

Being the cybersecurity partner of choice, protecting our digital way of life.

Your Impact

• Collaborate and coordinate with alliance and partner stakeholders to execute and optimize quarterly marketing plans that achieve KPIs and align with alliance sales to define target accounts, engagement plans and make data-driven recommendations.

• Awareness of co-funding sources, partner rules and regulations, and approval processes is required.

• Own and manage cross-portfolio demand generation marketing playbook cadence and activities with alliance marketing in NAM region, including Hands on Workshops, Field activation in collaboration with sales teams, ABM activities and associated campaigns. Responsible for the creation of registration pages, email outreach, coordinating social media, lead upload and tracking, PO creation and SoW management. Accountable to activity cadence, target account list management and lead flow/tagging to appropriate stakeholders.

• Develop and implement an executive engagement model, leveraging Google's established rapport with customer decision-makers and offering both physical and digital experiences to drive account-based marketing efforts in support of alliance sales plays. May also include CXO activities, customer briefings, and seminars.

• Support partner and industry events with booth presence, aligned messaging, ancillary activations, and customer meetings e.g. National Retail Federation, HIMSS, Google-hosted activity (Next, AI roadshows, Security Summits), and Palo Alto Networks Ignites.

• Own end-to-end event logistics, including venue selection, speaker coordination, agenda planning, and follow-up strategies.

• Perform event set-up tasks include PO creation, contract execution, budget tracking, new vendor onboarding, InfoSec review, and payment processing.

• Ability to proactively work independently with vendors and develop relevant action plans by event.

• Manage event logistics including shipping of materials, set-up, ordering of onsite services, catering, transportation and food vouchers, staffing requirements, and communications.

• Create event campaigns in Salesforce in accordance with standards and ensure all leads uploaded within SLA post-event.

• Work closely with Sales Leaders and Account Executives to track engagement, optimize outreach, and accelerate pipeline progression.

• Measure and report on event effectiveness, ensuring alignment with pipeline and revenue goals.

• Track and report progress on marketing campaign KPIs and ROI metrics, including regular readouts on the performance of partner marketing programs. Contribute data to quarterly marketing reviews with key alliance executives (internal and partner) to review success/progress, identify gaps and maintain executive alignment and support. Responsibilities include SFDC creation, Tableau reporting, create and maintain planning decks and event status reports.

Your Experience

• Proven track record of success in a partner marketing role within the cloud service provider or cybersecurity industries.

• 5-10+ years of enterprise marketing experience, including partner marketing

• 4-year bachelor's degree in marketing or similar

• Demonstrable experience and expertise working with organizations such as Amazon Web Services (AWS), Google Cloud Platform (GCP) and other Independent Software Vendors (ISVs), Managed Service Providers (MSPs), Systems Integrators (SIs)

• Good communication (written and verbal), reporting, and presentation skills

• Ability to work in a highly cross-functional environment to drive outcome-based plans, programs, and execution

• Familiarity with leveraging AI to draft communications and content

• Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and industry events

• Demonstrated pipeline impact of partnerships and programs

• Highly motivated, self-starter that can build and launch programs and communications within budget and effectively manage multiple timelines

• Ability to travel

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $74000 - $120000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found .

All your information will be kept confidential according to EEO guidelines.