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IBM Junior Demand Strategist Slovakia, Region of Bratislava, Bratislava 572486134
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Your Role and Responsibilities
| A Junior Demand Strategist supports the design, development and optimization for omni-channel marketing programs associated with demand motions: 1. Strategy Planning & Audience-Centric Journey Design • Understand the market landscape, business objectives, target personas, key use cases and product offers for your product • Translate business objectives into actionable marketing outcomes across the funnel • Create an omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing • Ongoing experimentation and manical focus on outcomes • Ongoing experimentation and maniacal focus on outcomes 2. Execution Orchestration • Communicate demand strategy to relevant stakeholders, including but not limited to: PLG team, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc. • Manage the execution of actions for your specific PLG product team • Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan 3. Performance Optimization • Understand brand to demand performance trends for the assigned product & optimize performance issues • Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line • Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates • Readiness to explain emerging performance opportunities or challenges • Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business • Insight into action – cycling of performance insights directly back into planning and orchestration |
Required Technical and Professional Expertise
| • 1-3 years relevant work experience, including experience in a digital marketing • Deep critical thinking skills and curiosity to pursue open-ended problems • Emerging presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership • Understands Geo/Market strategies and localization requirements • Business acumen with the ability to develop data-driven business recommendations • Emerging ability to multitask and prioritize with a proven ability to meet tight deadlines |
Emerging ability to multitask and prioritize with a proven ability to meet tight deadlines
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