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Responsibilities:
Support development of marketing, communication and change strategies from concept to launch
Collaborate with partners (e.g., product managers, designers, project managers, engineers, heads of our business lines) to understand change impacts, identify dependencies and create tailored go-to-market plans for new features and new user groups
Develop and manage product messaging that is easily consumed and understood by our users, to be used in-app and across multiple user engagement channels beyond email to achieve onboarding and adoption goals
Contribute to the development and execution of user training (video tutorials, live training sessions, user guides) to drive engagement and adoption for new features and enhancements
Work directly with end users to build trust and gather insights that will ultimately drive usage and inform the product lifecycle and future roadmaps
Manage change management routines, channels and communications with various stakeholders/value chain partners across the commercial bank to ensure optimal leadership & associate engagement
Utilize metrics to gather feedback and monitor adoption to help identify potential user resistance/performance gaps, and ultimately create adoption strategies
Basic Qualifications
Bachelor's Degree or Military Experience
At least 2 years of Product Operations, Product Marketing or Change Management experience
At least 2 years of experience with Microsoft Office or Google Suite
Preferred Qualifications
3+ years of direct experience managing change using Agile or Waterfall methodology
Strong verbal and written communication skills
3+ years of experience with managing marketing channels (e.g., in-app, web, video, in-person events)
Strong collaboration and influencing skills
Basic understanding of commercial banking or other financial services
Prosci or other change management certification or designation
Strong communication and problem solving skills
Basic understanding of visual design principles
. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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