Capital One Principal Associate Mainstreet Acquisitions Marketing 

United States, Virginia, Arlington 

568803497

Principal Associate, Mainstreet Acquisitions Marketing - First-Party Marketing (Hybrid)

Key Responsibilities:

• Drive ongoing consumer journey-driven marketing strategies and testing agendas for first-party programs in digital channels including email, mobile app, SMS and our website

• Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results

• Influence partners through data-backed storytelling

• Partner with a broad set of cross-functional partners to build and launch campaigns through Salesforce Marketing Cloud and internal platforms

• Collaborate with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies

• Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels

• Continuously invest in opportunities to learn about and adopt new capabilities to build value-backed testing roadmaps and capture lessons learned to inform other program strategies

The ideal candidate:

• Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization

• Is naturally curious, always seeking to know the why behind the why

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work

• Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking

• Does not shy away from data but rather leans into it to inform marketing and creative strategy recommendations

• Continually pushes the boundaries and asks how we can continue to do things better, identifying areas of opportunity

• Invests in management systems to keep you, your manager, business partners and key stakeholders informed of the status of your programs

• Displays an ownership mindset of the work and is viewed as a program and process expert by peers

• Thrives in ambiguity and is eager to come up with creative solutions to solve problems

Basic Qualifications:

• Bachelor’s Degree or Military Experience

• At least 4 years of experience in product marketing or multi-channel digital marketing

• At least 4 years developing marketing test frameworks, driving optimization plans and creative strategy

• At least 4 years of managing creative processes, partnering with creative and channel teams, and developing creative strategies and briefs

Preferred Qualifications:

• At least 1 year of experience in marketing for financial services or another highly regulated industry

• At least 2 years of experience working with marketing tech platforms, including data management platforms and/or customer relationship management systems (preferred: Salesforce Marketing Cloud, Workfront)

• At least 4 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
  

McLean, VA: $117,300 - $133,900 for Principal Associate, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.