This person will be primarily responsible for driving the marketplace business on our DPC (Digital Partner Commerce) partners in India and achieving the FY business targets.
Responsible for piloting of new business models identified in the Partner Commerce landscape within India
Responsibilities
Strategically plan and drive the 3P / Marketplace business for all the DPC players in the India market such as Flipkart, Myntra, Amazon, Tata Cliq,Nykaa etc.
Work with the platforms to plan and implement product markdowns during Sales / non-sales periods for each platform.
Work jointly with the wholesale and own eCom team stakeholders to plan and run the marketplace model business for adidas on digital marketplaces
Work with the platform teams and the internal marketing activation teams to plan marketing campaigns on the platforms for driving incremental sales
Plan for the assortment and product quantity for all future seasons for the adidas 3P / marketplace model.
Improve operational KPIs, such as cancellation rates, returns, etc, for the 3P marketplace business in India.
Drive best practice sharing across Emerging Markets and other accounts
In partnership with DPC analytics, measure partner program impact towards annual growth targets (sales, margin, consumer experience etc.) based on global frameworks and prepare reporting for global functions
Working closely with the Director DPC to ensure the Partner Program operation, expansion and execution ties in with the holistic [Market] DPC plan
KPIs:
Contribution & profitability targets
Partner Program Net Sales Targets (by brand, model & overall)
Brand share on the platforms
Return rate
Order cancellation rate
Qualifications
University degree in the field of Business, Marketing or equivalent
6+ years of professional experience, 2+ years in E-Commerce
Sportswear industry experience is a plus
Knowledge of the local E-Commerce landscape
Strong communication skills, ability to convince and motivate people on different seniority levels and communicate change
Experience in working in cross-functional environments with a diverse stakeholder set
Good project management skills, including the ability to lead several projects simultaneously
Experience in Digital project management and agile execution methods is a plus
Innovative mindset, encouraging change and taking personal ownership
Understanding of collaborative business approaches in the online world
Understanding of retailer's operational processes and metrics
Understanding of retailer’s financial metrics (sales, inventory, margin, returns etc.)