Adidas ASST MANAGER SOCIAL MEDIA NEWSROOM 

United States, South Carolina, Spartanburg 

562626309

: Brand Comms

Direct Reporting Line: Manager Brand Comms

Indirect/secondary reporting line: Sr Manager Brand Comms

: India

Number of Personnel Managed: NA

Cost Center/Budget and/or Revenue Responsibility: NA

Key Responsibilities:

• Implement the digital publishing strategy across owned and paid social according to the global brand and category calendars
• Support planning and content creation to deliver to the global brand and category calendars
• Develop a social media strategy across performance and originals category.
• Drive visibility for adidas runners’ community through an always on publishing plan.
• Create and implement the social media calendar for the brand on a monthly basis.
• Partner with internal teams such as business units, PR, digital and media teams to achieve business goals through end-to-end campaign planning and execution across social media
• Support the Newsroom Head Office team – PR, Asset Publishing, Analytics – to maximize the publishing mix for all campaigns across owned, earned and paid channels
• Ensure all campaigns and content are fully tagged and tracked to support measurement and advanced analytics efforts
• Ensure timely execution of all campaigns across social media channels.
• Identify platform trends and consumer behavior and feed the insight back into digital publishing output and the wider team

• Engagement rate across all content posted on brand social handle
• Increase in overall followers on the social brand media handle
• Execution excellence in managing page and delivering OTIF on campaign content
• Timely execution & planning of social media plan for all campaigns & activations.

Key Relationships:

• India category activationmanagers
• EM Newsroom team
• ExternalAgencies
• NPT & FinanceTeam
• Digital & CRMManagers
• Omni ChannelTeam

Knowledge, Skills and Abilities:

• Significant knowledge of the full marketing mix (advertising, events, sponsorship,retail) with focused expertise in social media management
• Good understanding of the creative thinking and development process.
• Excellent interpersonal / communication skills
• High understanding of owned channel and paid social landscape
• Advanced experience with all major social media networks: Facebook / Instagram, Google / YouTube, Snapchat etc.
• Naturally curious and motivated by the ever-changing world of digital and mobile
• Strong understanding of social media trends across sport and lifestyle
• Ability to work across multiple functions with exemplary cross-functional collaboration, resourcefulness and influencing skills.
• Operate independently and efficiently to manage multiple tasks

• Advanced presentation and organizational skills
• Understand the Editorial process
• Copywriting skills

Requisite Education and Experience / Minimum Qualifications:

• Degree in Marketing communications or a related field
• 5+ years’ industry and / or relevant work experience
• Fluent written and spoken English language skills