Nike Paid Media Specialist II – Converse 

Netherlands, North Holland 

561242923

WHO YOU’LL WORK WITH

To drive Western Europe’s business results and consumer offense, you will work cross-functionally with key partners across Digital Marketing, Direct, CRM, Merch, Analytics, Data Science, Content Planning, and Brand Creative. This role will require consistent collaboration, partnership and consensus across the enterprise.

WHAT YOU’LL WORK ON

You will help elevate the Converse Brand in paid media environments with a focus on digital, serving our direct consumers and helping to fuel and grow our digital ecosystem. Work with your manager and team to build full funnel marketing plans and oversee day-to day operations to bring best-in-class brand and commerce experiences to life for our consumer.

• Responsible for helping implement the marketing agenda/strategy for the Geo - delivering on business and growth targets with key focus on short & long-term paid media KPI’s.

• Responsible for supporting the Lead PPC & SEO Performance in ensuring implementation of the new measurement framework adoption & CP Codes across agency & Analytics Teams.

• Suppor the IDM Seasonal Planning Lead & IDM Director to help drive the 13-week always-on journey/plans and audience strategy based on revenue targets and product buys linked to the seasonal brief.

• Partnering with the IDM Seasonal Lead & IDM team to input into evergreen planning & execution for seasonal campaigns through media agency & partners.

• Craft the creative briefs (alongside the IDM Leads), develop consumer-centric end in mind assets, using best practices to Global Digital, Brand Creative & Freelancers.

• Drive weekly/monthly key channel status & alignment to implement daily work.

• Develop powerful and engaging data visualization for team’s findings.

• Act as a positive influence, integrator, advocate, and collaborator across functions.

• Exhibit financial excellence through budget management and PO process, working closely with Finance partners, ensuring we deliver on budget and pay vendors on time.

• Work alongside the Performance Marketing Manager and Analytics Manager to build channel forecasts.